The online space is by no means an easy place to be for restaurants… better yet, for anybody. If you're a restaurant marketer or operator, chances are you've already taken all the necessary steps to set up your social media profiles, made sure you have interesting content to post regularly, and most importantly have an inventory of high quality photos to represent your restaurant online.
Have you always dreamt of opening a restaurant of your own one day? With over 30,000 new restaurants opening every year just in America, you definitely aren’t alone. The problem comes when you try to make this dream a reality.
You may be asking yourself ‘How can I open a restaurant with absolutely no experience?’
Don’t worry, this guide is all you’ll need. We will walk you through the nine essential steps needed to get your restaurant up and running, along with a free checklist just in case.
When guests don’t show for their booking it can impact on a number of levels. Firstly, there’s the disappointment that a table goes to waste when other customers may have already been turned away. Next, there’s the cumulative cost of potential overstaffing and food that’s been prepped but now won’t be eaten. All in all, no show's are an expensive and frustrating restaurant management problem.
Often the host/hostess/greeter, usually one of the lowest paid and least trained restaurant employees is charged with beginning the overall guest experience. Left to his or her own devices, your host/hostess may be welcoming your patrons with “hi guys,” “how many?” or “just one?”
If you run a restaurant, odds are you also have a website that represents your brand and contains info about your restaurant. If you don’t have booking widgets, you're probably using a form to collect reservations. But forms are very frustrating for website visitors.
Social media is a great way to reach potential diners at your restaurant and Facebook has added new features for page owners aimed at increasing restaurant reservations. With Facebook's Call to Action button, restaurants can now add a 'Book Now' widget on their Facebook page. The 'Book Now' button lets customers book in a few clicks provided you are working with a booking widget partner.
By now, it’s safe to say that Google is the most powerful search engine available. With over 40,000 unique searches made on the platform every second, it is by far the most powerful tool out there for restaurants.
In the past, making a reservation at your favorite restaurant meant having to call a reservation hotline, spend time spelling out your name, providing your contact info, and listing out any special requests. We have come a long way since then.
Thanks to the power of the internet, we are now able to make restaurant reservations in a fraction of the time online without having to speak to a single person in the process.
The only problem though is that despite this, some restaurants are still making it just as difficult to reserve a table online as it was in the past by phone.
The Food & Beverage industry is a constantly evolving playing field. Practices that were acceptable just a few years ago are quickly becoming phased out in favor of faster and more efficient methods of operation. One aspect of restaurant operation that has seen the most change is that of restaurant management software. Every day new systems pop-up that are able to do certain tasks in a fraction of the time and with more precision than what was previously achievable.
Since the advent of the internet, email has found it's way into our lives, becoming one of the most powerful (if not the most) forms of communication. With studies showing that workers spend approximately 28% of their week reading and responding to emails, hence the reason its so important to take the time to master your emails.