The online space is by no means an easy place to be for restaurants… better yet, for anybody. If you're a restaurant marketer or operator, chances are you've already taken all the necessary steps to set up your social media profiles, made sure you have interesting content to post regularly, and most importantly have an inventory of high quality photos to represent your restaurant online.
Social media is a great way to reach potential diners at your restaurant and Facebook has added new features for page owners aimed at increasing restaurant reservations. With Facebook's Call to Action button, restaurants can now add a 'Book Now' widget on their Facebook page. The 'Book Now' button lets customers book in a few clicks provided you are working with a booking widget partner.
Social media marketing is one of the most overlooked methods of generating restaurant reservations online. Whether you’ve already established a social media presence or not, you can guarantee that your guests are already posting pictures and leaving comments about your restaurant across the web.
The food and beverage industry is one of the hardest industries to succeed in. With over a million restaurants in America alone, it’s become incredibly difficult to find your spot in an already saturated market.
The world is becoming increasingly focused on photos, in particular those on social media. With 95 million photos posted on Instagram per day, and 240 million posted with #food alone, it is important for restaurants to hop on the social media train and establish an online presence before it’s too late.
Most modern day restaurants thrive on their online food photos, some even garnering thousands of fans purely because of their mouth-watering, well-taken photographs. You’re probably wondering how you can achieve the same for your restaurant. The secret lies in a few photography tips, that once mastered will take your social media game from a 0 to a 10.
Topics: Restaurant Social Media
With over 75 million millennials in the US alone, marketing your restaurant to millennials is without a doubt one of the best things you can do to drive traffic.
Marketing to millennials wasn't always a worthwhile investment, in the past it meant restaurants would be marketing to teenagers. Nowadays, with the average age of a millennial sitting comfortably at 18, you are opening up your restaurant to an entire group of people with new, disposable income.
If you are a restaurant looking to tap into this market, here is what you need to know.
After months of meticulous planning and countless hours of hard work, your restaurant is finally ready to open. The quickest way to now solidify your presence in the community is by holding a restaurant grand opening event.
Since the advent of the internet, email has found it's way into our lives, becoming one of the most powerful (if not the most) forms of communication. With studies showing that workers spend approximately 28% of their week reading and responding to emails, hence the reason its so important to take the time to master your emails.
The food and beverage industry is by no means an easy one to be in. With new brands launching every day, continuously changing tastes, and new ways to capture potential customers, it is both the best and worst time to be in the restaurant business. Instead of having to scour the internet for resources, we've put together everything you need to help you successfully run a restaurant.