The online space is by no means an easy place to be for restaurants… better yet, for anybody. If you're a restaurant marketer or operator, chances are you've already taken all the necessary steps to set up your social media profiles, made sure you have interesting content to post regularly, and most importantly have an inventory of high quality photos to represent your restaurant online.
Social media has always been a great way to reach potential diners at your restaurant and Facebook's latest feature takes that process one step further.
Facebook now allows restaurant owners to add a 'Book Now' call to action right on their Facebook page, finally providing business owners with a means of accepting reservations from their restaurant page.
Restaurant's partnered with a reservation provider can now embed their online booking widget into the new call to action (CTA), allowing customers to book a table within a few clicks.
Read on to learn how you can add the new 'Book Now' button to your Facebook profile as well as a few secret tips and trips to boost your Facebook page traffic and increase restaurant reservations.
Social media marketing is one of the most overlooked methods of generating restaurant reservations online. Whether you’ve already established a social media presence or not, you can guarantee that your guests are already posting pictures and leaving comments about your restaurant across the web.
The food and beverage industry is one of the hardest industries to succeed in right now. With over a million restaurants in America alone, and more opening year after year, competition is at its all-time high, making it harder than ever for restaurants to succeed in an already saturated market.
The world is becoming increasingly focused on photos, in particular those on social media. With 95 million photos posted on Instagram per day, and 240 million posted with #food alone, it is important for restaurants to hop on the social media train and establish an online presence before it’s too late.
Most modern day restaurants thrive on their online food photos, some even garnering thousands of fans purely because of their mouth-watering, well-taken pictures. You’re probably wondering how you can achieve the same for your restaurant. The secret lies in a few food photography tips and techniques, that once mastered will take your photography to a professional level.
Topics: Restaurant Social Media
With over 75 million millennials in the US alone, marketing your restaurant to millennials is without a doubt one of the best things you can do to drive traffic.
Marketing to millennials wasn't always a worthwhile investment, in the past it meant restaurants would be marketing to teenagers. Nowadays, with the average age of a millennial sitting comfortably at 18, you are opening up your restaurant to an entire group of people with new, disposable income.
If you are a restaurant looking to tap into this market, here is what you need to know.
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