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      How to keep my WhatsApp Phone Number High Quality

      A guide on steps to keeping or improving your WhatsApp phone number high quality

      As you start to use your WhatsApp marketing number, you might find that meta flags your number as medium or low quality. This is usually because of the clarity and relevancy of the content you are sending. Generally if you are getting very low open rates or high spam marking rates, you are doing bad marketing. Below is wrote how you can address this. 

      Reasons why your WhatsApp number is flagged as low quality

      1. Message Repetition:

        • Sending the same message multiple times to a wide audience can trigger spam filters. It may come off as intrusive or automated.

      2. Lack of Personalization:

        • The message is generic and not personalized to recipients. Meta tends to favor engagement-based messaging (using names, preferences, or interaction history).

      3. Promotional-Heavy Content:

        • This message is highly promotional with discounts, offers, and urgency. While that's okay occasionally, Meta prefers a mix of value-driven or conversational content.

      4. No Opt-Out Option:

        • WhatsApp policies encourage (and increasingly expect) an option for users to opt-out or manage preferences. Without it, users might block or report the number.

      5. Blast Frequency:

        • Sending multiple high-volume messages without user-initiated engagement can lead to higher block/report rates, which affects your sender score.

      How to Improve your Phone Number Quality

      1. Add an Opt-Out Line:
        At the end of your message, include something like:
        “Reply STOP to opt out of future updates.”

      2. Mix Up Content:
        Alternate between promotional content and value-driven or engagement messages like:

        • Polls (e.g., “Which team are you rooting for this IPL?”)

        • Fun facts or trivia about cricket or Indian cuisine

        • Behind-the-scenes of the restaurant, chef intros, etc.

      3. Add Personalization in your content:
        If possible, include the user’s name or a reference to a previous visit (e.g., “We’d love to welcome you back for this IPL season!”).

      4. Modify WhatsApp’s Approved Message Templates with a Marketing spin:
        Make sure you're starting with message templates previously approved through Meta’s Business Manager if you're sending to users who haven’t recently engaged.

      5. Reduce Message Frequency:
        Avoid back-to-back blasts without a gap of at least a few days or a trigger from the user side (like clicking, replying, or booking).

      6. Focus on one benefit and one CTA: If its unclear to your customer what the message is about, they will mark you as spam, and that will get your number disabled quite fast.