For many restaurants, Instagram has essentially become their main presence on social media. This is because, despite the sheer number of other social media sites geared towards acquiring a following online, Instagram does the best job of generating interest for restaurants.
One Instagram feature many restaurant operators still aren’t aware of though is the ability to add a reservation link within a restaurant’s Instagram profile.
Learn about Instagram’s booking button feature and how to add a 'reserve now button to your profile.
We’ve teased Instagram’s hidden booking button long enough. Follow the steps below to add your booking link to your restaurant’s Instagram profile.
With over 800 million monthly active users, Instagram is quickly becoming one of the biggest social media sites around. As a restaurant owner/operator, you should be trying to use this to your advantage.
This is because:
Using your restaurant’s Instagram profile to generate online reservations is a great strategy to increase overall reservations at your restaurant.
If you are already partnered with a restaurant reservation provider, this is as simple as integrating your booking widget link into your pre-existing Instagram profile.
Typically, restaurants send their Instagram followers out of the app to their website to make reservations. This isn’t the best strategy as most restaurant websites are ironically not optimized to make reservations.
Mobile users are much more likely to make a reservation through an optimized in-app restaurant booking widget.
There are a number of extra steps you can take to increase the number of reservations that are made through your Instagram booking link.
Want to learn more about how you can start increasing restaurant reservations through Instagram and several other online channels? Download our FREE guide to booking widgets to get a complete run-down along with tips and tricks to convert your online traffic into restaurant customers.