In the restaurant industry, maintaining good customer relationships is just as important as having a functioning kitchen. But between running a restaurant and managing its finances, restaurant management tends to forget to allocate the time to better understand their customers.
This is where Customer Relationship Management (CRM) can be of use. CRM for restaurants helps operators gain insight into their guests, giving them the ability to create a custom tailored experience for each of their visitors.
No longer will restaurant staff have to keep a manual log of their guests, along with birthdays, contact details, allergies, and preferences, instead all that information and more can be stored in an easily accessible database.
The data generated by a good CRM system is incredibly valuable, and with the right actions can help drive sales and increase diner retention.