Fully Integrated CRM & Guest Database for Restaurants

Restaurant CRM software helps you manage guest relationships, preferences, and dining history. It’s designed specifically for restaurants to personalize experiences, automate marketing, and encourage repeat visits.

Restaurant CRMs are tailored to the food service industry. They integrate with your POS system, reservations, and online ordering, tracking guest preferences, allergies, and visit patterns, unlike standard CRMs that focus on sales pipelines.

Look for guest profile management, reservation tracking, automated marketing, table management, loyalty program integration, and analytics. It should handle walk-ins, reservations, and provide insights for data-driven decisions.

A CRM boosts revenue by identifying valuable guests, enabling targeted marketing, reducing no-shows with reminders, and increasing check sizes with upsell recommendations. It also tracks promotion success to refine strategies.

No, it's not difficult to train staff with modern CRM systems like Eat App. Staff can quickly learn to manage guest info, reservations, and dining histories. We also provide training support to maximize system benefits.

Our CRM uses strong encryption, complies with security regulations, and offers multi-level user permissions. We provide regular backups, monitor the system continuously, and ensure guest data is always protected

A CRM helps boost customer loyalty by tracking visits and rewarding frequent patrons. You can:

• Track visits: Identify loyal customers and reward them with points, vouchers, or discounts.

• Award based on spend: Track lifetime reservation spend and offer benefits for high spenders.

• Create loyalty tiers: Segment customers into tiers for better rewards as they engage more.

• Automate campaigns: Use CRMs like Eat App to set up automated campaigns that upgrade tiers based on spend, visits, and frequency.

This helps drive repeat visits and strengthen customer relationships.

1. Tools like Eat App can store guest data in a secure, cloud-based environment. This avoids risky manual records and keeps everything backed up and encrypted.

2. Staff have role-based access, meaning the resturant owner or in charge will have control over which specific team members can view or edit reservation / guest / admin information. This keeps data exposure contained.

3. When Eat app, POS, and messaging tools talk to each other, the data transfer happens through encrypted channels. This prevents leaks and ensures information is shared safely.

4. Eat app has logs for every activity within the system, this means, you can see who viewed or changed guest records. This helps with internal accountability and protects guest privacy.

5. Eat app is equipped with 2FA which is a great way to protect user accounts from unauthorized access. This keeps login credentials more secure.

Modern restaurant management platforms embed privacy-compliance features by design to meet regulations like GDPR and CCPA. They support restaurants with:

• Consent tracking: The system records guest consent for marketing and communications. For instance, Eat App’s reservation widgets include an optional marketing opt-in checkbox and a required privacy policy acceptance checkbox to capture clear consent. This ensures restaurants only contact guests who have agreed and can prove it if needed.

• Data deletion tools: Restaurants can easily honor “right to be forgotten” requests. Advanced platforms provide one-click or guided processes to delete or anonymize a guest’s personal data upon request. (For example, the system can remove a guest’s profile and history when they ask to have their data deleted.) This helps venues comply with GDPR/CCPA requirements for data erasure.

• GDPR compliance features: Built-in tools assist with exporting or sharing a guest’s data when a customer requests to see their information, and automated logs keep track of data processing activities. Many platforms (like Eat App) also offer Data Processing Agreements and compliance settings out-of-the-box, so restaurants can use the software knowing it meets international privacy standards.

• Privacy-by-design principles: Restaurant tech is developed with privacy as a core focus. Only necessary customer data is collected and stored, and it’s protected by default. Access to personal data is restricted to authorized staff, and features are in place to ensure data isn’t over-retained. In practice, this means the platform itself helps enforce privacy rules – compliance isn’t an afterthought, it’s built into the system’s architecture.

Online booking platforms make it easy for guests to reserve a table anytime, from any device. They offer instant confirmations, personalized booking options and automated reminders, reducing no-shows and enhancing convenience. This leads to a smoother, more reliable dining experience for guests.

Modern reservation systems such as Eat App, allow you to: 

1. Guest preferences such as window seat, a rare steak, or allergy tracking such as peanuts and fish; allowing you to avoid customers getting sick and making sure your returning customers get the treatment they expect (never forget a guest).

2. Use of AI for guest enrichment: The best-in-class reservation management systems on the market utilize AI to enrich your guest profiles and make sure everything is tracked uniformly. Eat App is the only known reservation management system to be doing this properly without the use of cloud services so that PII information is kept locally. 

3. Support for discounts and vouchers: Making sure that vouchers can be awarded for returning guests without the need for other systems. In modern table management systems, vouchers so up natively in the product, such as with Eat App. 

4. 24/7 restaurant support: where software companies have staff spending less time on tedious tasks, they have more time to support customers! Companies such as Eat App have 24/7 WhatsApp support. Bigger companies fall behind on this where they have complex org structures that encourage hiding support behind a FAQ wall. 

5. 2 way chat out-the-box: Modern table management systems focus on making sure you can communicate with your guests as seamlessly as possible. In the case of Eat App, there is a 2 way WhatsApp and Email chat built in, so that customers can speak directly with restaurants from their phone, and restaurants know exactly who they are speaking to, without leaving the screen. 

6. Phone line integration: Ability to see whos calling and open their reservation before you even pick up the phone. This saves precious minutes in busy operations and makes sure you don't miss booking that would otherwise be missed. 

7. Automated food tagging: Modern table management systems have ways for you to tag the preferred food of guests. For example, with eat app, you can see the 'most ordered' items, and automatically tag the guests when certain items appear on their bill. For example if the line item contains the word 'steak', that can be automatically tagged against the guest so that you can send marketing emails and WhatsApp messages to them later about your next upcoming or current offers. 

8. WhatsApp, Email & SMS messaging: WhatsApp is the LARGEST and most adopted messaging network on the planet, with rich messaging, images and videos sendable to your guests out the box. This means you can send branded messages by phone without interruption. Modern Table management software usually has built in WhatsApp messaging and communication. Take Eat App for example, which allows you to send WhatsApp marketing messages to segments of guests through their suite and allows you to have 2 way conversations with them. 

9.Realtime guest messaging: Most table management software do not have Realtime guest messaging built in, but more recently, table management systems such as Eat App have real time guest messaging straight out the box after paid sign up. 

10. Marketing adverts: Being able to advertise a brunch, special occasions such as New Year and Christmas are important for modern table management/ reservation management systems. Marketing agencies can charge upwards of $1000 per month just to handle campaigns for you, where as Eat App gives this out the box alongside your guest database, saving hundreds of dollars of monthly cost and improving your profit margins. 

11. Online waitlists: Letting guests join a waitlist and managing a waitlist directly from your table management system is one of the most important points to manage coverflow especially at busy times. Modern table management systems usually have very simplistic waitlist management systems in place. Eat App has a smart waitlist maagement system which allows you to tell guests their table is ready and let guests mark themselves as coming. 

12. Online booking flow: Being able to let your customers book at your restaurant via an page on your website is one of the most important factors to getting as many online bookings as possible. Eat App has a fully customizable and fully whitelabellable booking flow to advertise both your online availability for shifts, seating options and events so that you fill as many seats as possible, without overbooking. 

13. 3D floorplan tours: Table management systems, with their online visibility tools, also allow you to show a 3D floorplan tour and show the best parts of your restaurant. Eat App is the only known table management system on the market that supports 3D floorplan tours out the box. 

14.POS integrations for tracking guest spend: Want to know which guests are spending the most in your restaurant? Modern Table Management systems allow you to do that by reading the POS orders from your POS systems, and affiliating to a guest profile on your table management system. Eat App supports 2 way syncing which keeps the POS orders exactly matched to the guest and even reassigns tables when they are updated. Modern table management systems support many different POS providers, and if you are lucky, they will be willing to integrate a POS provider, or in the case of Eat App, provide documentation so that your POS provider can integrate directly!.

15. API & Webhook access: We are living in 2025! With AI around, anyone can code, and so its even more important to make sure that API access and Webhook access is available for third party software to integrate or for the restaurants or group of restaurants to make sure their software is integrated seamlessly. Eat App provides API access and Webhook access out the box, without fuss and guides that make it easy to set up. 

16. Advanced group level reporting: As you build your guest database and manage your restuarant day to day, you are going to want to make sure that group level reporting is available. That includes seeing how many covers you are getting walking through the door every day and filtering those covers down to online channels, in-house, staying guests, as well as by food preferences, seating preferences, shifts & more. Modern table management systems give you all these options out the box, with a vast suite of different reporting methods including automated daily, weekly and monthly reports. 

17.Guest database cleanliness tooling: As you build a large guest database, you'll start to see many duplicate guests, being able to clean up those messy databases is super important. Modern table management systems give you ways to merge guests together and track their full lifetime value with ease. Eat App deploys AI to make sure you can merge guests and fields fast, suggesting the best course of action on which fields to merge. 

18. A shared guest database across your restaurant group: Part of table management is building individual restaurant databases, in individual restaurants, but, if you have a group of restaurants, it can be frustrating if a guest profile who dined at another restaurant up the road was not able to be found. Modern table management systems, like Eat App, allow you to get a consolidated view of all your guests across restaurants, and find guests when searching in other restaurants within your group.

19. Payment links and taking deposits & payments online: Table management systems who have spend a lot of time building up good partnerships, will have partnerships with different payment providers such as Stripe, Freedompay, Adyen & others. Modern table management  should always have the option of letting you take payments online, or capture payments when a customer walks through the door. 

20. Loyalty Programs out the box: A good sign that a Table Management system is doing it right, is when they provide loyalty tooling out the box. This is because you know that they then must have a good way to tag and segment guests based on preferences, ordered items and spend, which means they would also have a good POS Integration, allowing you to build rich guests profiles and retarget customers later. 

21. Customizable Message Templates: Many table management systems have fallen behind the curve on customizability when it comes to messaging and marketing, and therefore, are not fully white-labellable. OpenTable for example, does not allow you to white label your confirmation messages and instead pushes customers to their app, outside of your ecosystem. Modern table management systems like Eat App allow you to fully white label all your messages as though your customers wouldn't even know its coming from Eat App. 

22. Activation for bookings from Google, Instagram, TripAdvisor, Facebook & other booking apps: You should make sure that the table management system you choose has got the option to switch on bookings from many online sources. This ensures that you will get the maximum number of online covers. After all, you want to fill all the seats right?

Using advanced tooling such as Eat App, 

1. Restaurants can effortlessly keep track of guest visits, individual preferences, allergies and spending habits, all in one place. Why that matters? Becuase it helps knowing your guests even before they arrive and helps in personalizing their experience as they walks in.

2. Recognize returning guests, identify VIPs by name and make recommendations based on past orders.

3. Reward guests for how often they visit, what they spend, or even what they order. Set up loyalty program automation once and forget about it to keep them coming back.

4. After their visit, send an automated yet personalised WA message / email / sms asking how it went. Catch issues early and boost your online ratings with only positive reviews. Bonus: with 2 way chat, identify unhappy customers and drop a quick hand out to make them come back

5. Connecting with POS allows you to gather spend data and spending patterns which can be used to segment your guests and run targeted marketing campaigns

Before visit:

1. Special rewards on special occasions. Example - Get 10% off by booking with us on your birthday month

2. Confirmations and friendly reminders with option to modify/cancel reservation to avoid no shows

3. For people on waitlist, show them exactly how long is the wait-time, their position in queue to keep them informed

4. Include todays special on the reminder messages 

During visit:

1. For waitlisted guests -  Tell the guests when their table is ready

2. As the are seated, share a message to remind them of the vouchers/points they have so that they are delighted to use them or spend more
  

After Visit:

1. Post dining survey, reward for positive review

2. Spot guests who haven’t been around in a while and send a personalized offer to bring them back.