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Guest Experience

How To Guarantee The Best Guest Experience This Festive Season

The festive season is finally upon us, and if all goes well, millions of holiday goers, locals, and regular diners will be out and about, (safely) celebrating the festive cheer....

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21 November 2022

Guest Experience

Customer Segmentation for Restaurants: Why It Matters & How to Do It

Customer segmentation is a powerful tool for restaurant owners to understand their customers and create more effective marketing campaigns. For example, you could segment your...

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16 March 2022

Guest Experience

The Future of the Customer Journey in Hospitality

Optimization has been one of the main themes in the restaurant industry during the Covid-19 pandemic. With fewer resources available (opening hours, tables, diners, staff, etc.),...

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3 May 2021

Guest Experience

Restaurant Guide to Managing Customers with Food Allergies

According to the World Health Organisation, around 1-3 per cent of the adult population and and 4-6 per cent of children suffer from food allergies. The severity of reactions...

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7 August 2018

Guest Experience

Restaurant Theory: Mastering the Guest Experience 'Cycle of Service'

The best restaurant managers know this - when a guest is in the house…Nothing Else Matters! All too often restaurateurs focus on the mechanics of the restaurant: is the table...

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1 April 2018

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