A SWOT analysis allows restaurant owners to evaluate their position in a specific market and flesh out their restaurant business plan. The letters S.W.O.T stand for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses take into account all the things you as a business owner can reasonably control. Opportunities and threats, on the other hand, refer to the things that you don’t have control over but which can impact your business for better or worse.
