Use our free SWOT Analysis bundle to help you analyze and make better decisions at your restaurant. The bundle includes:
Join the thousands of restaurants that use our SWOT analysis cheat sheets daily to help make better business decisions without the stress.
A SWOT analysis allows restaurant owners to evaluate their position in a specific market. The letters S.W.O.T stand for strengths, weaknesses, opportunities, and threats. The first two of these - strengths and weaknesses – take into account all the things you as a business owner can reasonably control.
Opportunities and threats, on the other hand, refer to the things that you don’t have control over but which can impact your business for better or worse. Both categories come together to provide you with a holistic view of where you stand in the competitive landscape.
A cool aspect of restaurant SWOT analysis is that it’s flexible. It can be applied to a new restaurant to assess its current positioning and identify a strategy to move forward. You can also use it to asses restaurant suppliers.
Established restaurants can also use a SWOT analysis to analyze a changing landscape and respond proactively. Moreover, you can do a restaurant competitor SWOT to see what others do well and if there are any gaps in the market they primarily serve.
Start making better decisions today