A SWOT analysis allows restaurant owners to evaluate their position in a specific market. The letters S.W.O.T stand for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses take into account all the things you as a business owner can reasonably control. Opportunities and threats, on the other hand, refer to the things that you don’t have control over but which can impact your business for better or worse.
Analyze your restaurant's strengths, weaknesses, opportunities, and threats to understand your competitive standing
Asses your current positioning and gain a better understanding of your future opportunities
Identify and fill in any gaps in the market to gain a competitive edge
Start making better decisions now with our restaurant SWOT analysis cheat sheet