--- title: Why Successful Restaurants Build Great Brands description: Restaurant branding is something you need to consider before opening your doors or launching any marketing to promote your restaurant. Get it right and all elements of your marketing campaigns and even how you run your restaurant and train your staff will become far more intuitive. image: https://restaurant.eatapp.co/hubfs/branding1.webp --- [![Eat App Logo](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/eat-app-logo.svg)](https://restaurant.eatapp.co) [Log in](https://admin.eatapp.co/sign_in) - Product Product Features - [![Online reservations](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/bx_globe.svg) Online Reservations](https://restaurant.eatapp.co/restaurant-reservation-software) - [![Powered by AI](https://restaurant.eatapp.co/hubfs/Powered%20by%20AI.svg) AI Powered](https://restaurant.eatapp.co/ai-restaurant-software) - [![Booking channels](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector.svg) Booking Channels](https://restaurant.eatapp.co/booking-channels) - [![WhatsApp Brand icon (1)](https://restaurant.eatapp.co/hubfs/WhatsApp%20Brand%20icon%20(1).svg) WhatsApp Messaging](https://restaurant.eatapp.co/whatsapp-messaging-for-restaurants) - [![Table management](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(1).svg) Table management](https://restaurant.eatapp.co/table-management) - [![loyality-icon](https://restaurant.eatapp.co/hubfs/eatapp-2024/loyality-icon.svg) Loyalty Suite](https://restaurant.eatapp.co/loyalty-suite) - [![Guest database and crm](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group%20289293.svg) Guest database & CRM](https://restaurant.eatapp.co/crm-restaurants) - [![shift-management-icon](https://restaurant.eatapp.co/hubfs/shift-management-icon.svg) Shift management](https://restaurant.eatapp.co/shift-management) - [![reports and trends](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group%20289294.svg) Reports & Trends](https://restaurant.eatapp.co/analytics) - [![pay-at-table](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/pay-at-table/pay-at-table.svg) Pay At Table](https://restaurant.eatapp.co/pay-at-table) - [![Waitlist](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group%20289295.svg) Waitlist](https://restaurant.eatapp.co/waitlist) - [![event-management](https://restaurant.eatapp.co/hubfs/Eatapp-2025/global/icons/event-management.svg) Event Management](https://restaurant.eatapp.co/event-management-software) - [![review-management](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/review-management.svg) Review Management](https://restaurant.eatapp.co/review-management) - [![venue-management](https://restaurant.eatapp.co/hubfs/Eatapp-2025/venue-management.svg) Venue Management](https://restaurant.eatapp.co/venue-management) Eat App for - [![Host Stand Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Host%20Stand%20Image.webp?width=400&height=202&name=Host%20Stand%20Image.webp) ![Host stand](https://restaurant.eatapp.co/hubfs/eva_person-outline.svg) Host Stand](https://restaurant.eatapp.co/host-stand) - [![Dine In Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Dine%20In%20Image.webp?width=400&height=202&name=Dine%20In%20Image.webp) ![dine in experience](https://restaurant.eatapp.co/hubfs/fluent_food-24-regular-1.svg) Dine-in Experience](https://restaurant.eatapp.co/dine-in-experience) - [![Marketing Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Marketing%20Image.webp?width=400&height=202&name=Marketing%20Image.webp) ![marketing](https://restaurant.eatapp.co/hubfs/nimbus_marketing.svg) Marketing](https://restaurant.eatapp.co/restaurant-marketing) - [![Integrations Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Integrations%20Image.webp?width=400&height=202&name=Integrations%20Image.webp) ![Integrations](https://restaurant.eatapp.co/hubfs/icon-park-outline_connect.svg) Integrations](https://eatapp.co/integrations) [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups) [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1) - Customers Customers Eat App for - [![Restaurants Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Restaurants%20Image.webp?width=400&height=202&name=Restaurants%20Image.webp) ![For restaurants](https://restaurant.eatapp.co/hubfs/fluent_food-24-regular-1.svg) Restaurants](https://restaurant.eatapp.co/software-for-restaurants) - [![Enterprise Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Enterprise%20Image.webp?width=400&height=202&name=Enterprise%20Image.webp) ![Enterprise](https://restaurant.eatapp.co/hubfs/ri_hotel-line.svg) Enterprise](https://restaurant.eatapp.co/for-hospitality-groups) - [![Hospitality Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Hospitality%20Image.webp?width=400&height=202&name=Hospitality%20Image.webp) ![Hospitality groups](https://restaurant.eatapp.co/hubfs/ri_community-line.svg) Hospitality Groups](https://restaurant.eatapp.co/for-hospitality-groups) - [![Cafes](https://restaurant.eatapp.co/hubfs/Coffee-1.svg) Cafes](https://restaurant.eatapp.co/software-for-cafes) - [![Hotels Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Hotels%20Image.webp?width=400&height=202&name=Hotels%20Image.webp) ![Hotels](https://restaurant.eatapp.co/hubfs/lucide_concierge-bell.svg) Hotels](https://restaurant.eatapp.co/for-hotels) - [![Bars & Brewery Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Bars%20%26%20Brewery%20Image.webp?width=400&height=202&name=Bars%20%26%20Brewery%20Image.webp) ![Bars & Breweries](https://restaurant.eatapp.co/hubfs/Vector-4.svg) Bars & Breweries](https://restaurant.eatapp.co/software-for-bars) - [![Nightlife Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Nightlife%20Image.webp?width=400&height=202&name=Nightlife%20Image.webp) ![Nightlife](https://restaurant.eatapp.co/hubfs/Clip%20path%20group.svg) Nightlife](https://restaurant.eatapp.co/software-for-nightclubs) Case studies [View all](https://restaurant.eatapp.co/blog/topic/case-studies) ![case-studies-icon](https://restaurant.eatapp.co/hubfs/Eatapp-2025/home/case-studies-icon.svg) ### [Moving from Pen and Paper to Reservation Software](https://restaurant.eatapp.co/blog/moving-pen-paper-to-reservation-software) Our latest case study takes a look at Bombay Bungalow - a.. ![case-studies-icon](https://restaurant.eatapp.co/hubfs/Eatapp-2025/home/case-studies-icon.svg) ### [Providing guests with seamless online booking options](https://restaurant.eatapp.co/blog/providing-guests-with-a-seamless-online-booking-option-and-improving-guest-loyalty) Our latest case study takes a look at not one but two exquisite... [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups) [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1) - [Pricing](https://restaurant.eatapp.co/pricing) Pricing - [How it works?](https://restaurant.eatapp.co/demo) How it works? - Resources Resources Learn - [![Eat App Blog](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(2).svg) Blogs](https://restaurant.eatapp.co/blog) - [![How to guides](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group.svg) Guides & Tools](https://restaurant.eatapp.co/resources-and-guides) - [![Help center](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(3).svg) Help Center](https://restaurant.eatapp.co/knowledge) - [![case-studies](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/case-studies.svg) Case Studies](https://restaurant.eatapp.co/blog/topic/case-studies) - [![Ai Prompt guide Brand icon](https://restaurant.eatapp.co/hubfs/Ai%20Prompt%20guide%20Brand%20icon.svg) AI Prompt Guides](https://restaurant.eatapp.co/ai-restaurant-guides) - [![become a partner](https://restaurant.eatapp.co/hubfs/Eatapp-2025/icons/become%20a%20partner.svg) Become a partner](https://restaurant.eatapp.co/become-a-partner-eat-app) Featured blogs [View all](https://restaurant.eatapp.co/blog) [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(16).png?width=200&name=image%20(16).png)](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) ### [Introducing the Eat App × Supy Integration:...](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) Restaurants collect valuable data every day from reservations and... [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(15).png?width=200&name=image%20(15).png)](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) ### [Introducing the Eat App × MyAutobot Voice AI...](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) Your restaurant phone handles much more than reservations. Guests... AI prompt guides [View all](https://restaurant.eatapp.co/resources-and-guides) ![TripAdvisor & More Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/TripAdvisor%20%26%20More%20Bookings%20(1)-1.png?width=1812&height=1072&name=TripAdvisor%20%26%20More%20Bookings%20(1)-1.png) ### [Customer Acquisition Strategy eBook](https://restaurant.eatapp.co/free-customer-acquisition-guide-for-restaurants) How to get more guests online and triple your restaurant revenue. ![Google Bookings (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Google%20Bookings%20(1)-2.png?width=1812&height=1072&name=Google%20Bookings%20(1)-2.png) ### [Set Up Google Reservations](https://restaurant.eatapp.co/restaurant-google-my-business-optimization-ebook) Receive bookings from millions of potential diners searching your restaurant on Google. Featured blogs [View all](https://restaurant.eatapp.co/blog) [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(16).png?width=200&name=image%20(16).png)](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) ### [Introducing the Eat App × Supy Integration:...](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) Restaurants collect valuable data every day from reservations and... [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(15).png?width=200&name=image%20(15).png)](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) ### [Introducing the Eat App × MyAutobot Voice AI...](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) Your restaurant phone handles much more than reservations. Guests... [![service charge](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(57)%20(1)-1.webp?width=200&name=Eat%20(57)%20(1)-1.webp)](https://restaurant.eatapp.co/blog/what-is-service-charge) ### [What Is Service Charge? The 2026 Guide for...](https://restaurant.eatapp.co/blog/what-is-service-charge) Six people, one long table, a $180 tab. The check lands and the... [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(14).png?width=200&name=image%20(14).png)](https://restaurant.eatapp.co/blog/eat-app-mews-integration) ### [Introducing the Eat App × Mews Integration](https://restaurant.eatapp.co/blog/eat-app-mews-integration) Hotels are increasingly looking for technology that connects the... Featured guides & tools [View all](https://restaurant.eatapp.co/resources-and-guides) ![TripAdvisor & More Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/TripAdvisor%20%26%20More%20Bookings%20(1)-1.png?width=200&name=TripAdvisor%20%26%20More%20Bookings%20(1)-1.png) ### [Customer Acquisition Strategy eBook](https://restaurant.eatapp.co/free-customer-acquisition-guide-for-restaurants) How to get more guests online and triple your restaurant revenue. ![Google Bookings (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Google%20Bookings%20(1)-2.png?width=200&name=Google%20Bookings%20(1)-2.png) ### [Set Up Google Reservations](https://restaurant.eatapp.co/restaurant-google-my-business-optimization-ebook) Receive bookings from millions of potential diners searching your restaurant on Google. ![Instagram Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/Instagram%20Bookings%20(1)-1.png?width=200&name=Instagram%20Bookings%20(1)-1.png) ### Instagram Booking Widget Checklist Activate your “Book now” button and allows diners to book from your IG profile. ![Facebook Integration Rectangle (1)-1-png](https://restaurant.eatapp.co/hs-fs/hubfs/Facebook%20Integration%20Rectangle%20(1)-1-png.webp?width=200&name=Facebook%20Integration%20Rectangle%20(1)-1-png.webp) ### [Turn Your Social Media Followers Into Guests](https://restaurant.eatapp.co/turn-social-media-followers-into-customers) This eBook guides you through social media integrations and how you can convert... Featured help articles [View all](https://restaurant.eatapp.co/knowledge) ![Eat App Overview](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Eat%20App%20Overview.webp?width=200&name=Eat%20App%20Overview.webp) ### [Eat App Overview](https://restaurant.eatapp.co/knowledge/eat-app-overview) Overview of Eat App and our products ![Get Started](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Get%20Started.webp?width=200&name=Get%20Started.webp) ### [Getting Started](https://restaurant.eatapp.co/knowledge/getting-started) How to set up your restaurant ![Featured Guides](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Featured%20Guides.webp?width=200&name=Featured%20Guides.webp) ### [Feature Guides](https://restaurant.eatapp.co/knowledge/feature-guides) Detailed run-down of all our features ![FAQs](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/FAQs.webp?width=200&name=FAQs.webp) ### [FAQs](https://restaurant.eatapp.co/knowledge/faqs) We answer your burning questions Featured case studies [View all](https://restaurant.eatapp.co/blog/topic/case-studies) ![Image uploaded from iOS-8-1](https://restaurant.eatapp.co/hs-fs/hubfs/Image%20uploaded%20from%20iOS-8-1.webp?width=200&name=Image%20uploaded%20from%20iOS-8-1.webp) ### [Case Study: Moving from Pen and Paper..](https://restaurant.eatapp.co/blog/moving-pen-paper-to-reservation-software) Our latest case study takes a look at Bombay Bungalow - a newly re-branded... ![la-perle--jpeg](https://restaurant.eatapp.co/hs-fs/hubfs/la-perle--jpeg.jpeg?width=200&name=la-perle--jpeg.jpeg) ### [Case Study: Providing guests with..](https://restaurant.eatapp.co/blog/providing-guests-with-a-seamless-online-booking-option-and-improving-guest-loyalty) Our latest case study takes a look at not one but two exquisite restaurants.. ![Ula\_hero\_small-scaled](https://restaurant.eatapp.co/hs-fs/hubfs/Ula_hero_small-scaled.webp?width=200&name=Ula_hero_small-scaled.webp) ### [Case Study: Putting Your Staff First](https://restaurant.eatapp.co/blog/case-study-putting-your-staff-first) Our latest case study takes a look at Dubai's most awarded F&B group, Solutions.. ![download (1)](https://restaurant.eatapp.co/hs-fs/hubfs/download%20(1).webp?width=200&name=download%20(1).webp) ### [Case Study: Managing Large Restaurant Venues](https://restaurant.eatapp.co/blog/case-study-managing-a-large-restaurant-venue) Our latest case study takes a look at La Cuadra de Salvador, an exclusive..   Featured AI prompt guides [View all](https://restaurant.eatapp.co/ai-restaurant-guides) ![Eat (34) (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(34)%20(1)-2.webp?width=200&name=Eat%20(34)%20(1)-2.webp) ### [Simplify your Restaurant Operations with AI](https://restaurant.eatapp.co/free-ai-operations-guide) Say hello to time spent driving revenue, improving operations.. ![Eat (18) (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(18)%20(1)-2.webp?width=200&name=Eat%20(18)%20(1)-2.webp) ### [Create Responses to Guest Feedback](https://restaurant.eatapp.co/ai-guestfeedback-guide) Respond thoughtfully to reviews to show appreciation, address concerns.. ![Fine-Dining-Restaurant-Menu-Design-1](https://restaurant.eatapp.co/hs-fs/hubfs/Fine-Dining-Restaurant-Menu-Design-1.png?width=200&name=Fine-Dining-Restaurant-Menu-Design-1.png) ### [Create the Ultimate Restaurant Menu with AI](https://restaurant.eatapp.co/ai-menu-guide) Design a menu that’s not only visually appealing but also tailored to your.. Become A Partner [View all](https://restaurant.eatapp.co/become-a-partner-eat-app) ![become-a-partner](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/become-a-partner.png?width=200&name=become-a-partner.png) ### [Become a Partner](https://restaurant.eatapp.co/become-a-partner-eat-app) Boost Revenue with Eat App partner ![integration](https://restaurant.eatapp.co/hs-fs/hubfs/integration.png?width=200&name=integration.png) ### [Integrations](https://eatapp.co/integrations) Boost Revenue with Eat App integrations [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups) [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1) [Log in](https://admin.eatapp.co/sign_in) [![Request Demo](https://no-cache.hubspot.com/cta/default/3390327/4061114a-c5d0-48e7-a157-a53b2b49732c.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/4061114a-c5d0-48e7-a157-a53b2b49732c) [![Try for free](https://no-cache.hubspot.com/cta/default/3390327/58270d17-5d39-4474-8a2e-f9d7891343cc.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/58270d17-5d39-4474-8a2e-f9d7891343cc) ,h3 [All blogs](https://restaurant.eatapp.co/blog)![arrow](https://restaurant.eatapp.co/hs-fs/hubfs/eatapp-2024/images/social-icon/arrow.png?width=8&height=12&name=arrow.png) [Marketing](https://restaurant.eatapp.co/blog/topic/marketing) # Why Successful Restaurants Build Great Brands Published: April 23, 2018 3 min Author [![Ryan Andrews](https://restaurant.eatapp.co/hs-fs/hubfs/ryan.webp?width=46&height=46&name=ryan.webp)](https://restaurant.eatapp.co/blog/author/ryan-andrews) [Ryan Andrews](https://restaurant.eatapp.co/blog/author/ryan-andrews) Director of Marketing at Eat App Reviewed by [![Nezar Kadhem](https://restaurant.eatapp.co/hs-fs/hubfs/Nezar%20Kadhem.webp?width=512&height=512&name=Nezar%20Kadhem.webp)](https://restaurant.eatapp.co/blog/author/nezar-kadhem) [Nezar Kadhem](https://restaurant.eatapp.co/blog/author/nezar-kadhem) Co-founder and CEO of Eat App [![facebook](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/facebook.svg)](https://www.facebook.com/sharer/sharer.php?u=https://restaurant.eatapp.co/blog/marketing/restaurant-branding-101) [![linkedIn](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/linkdin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://restaurant.eatapp.co/blog/marketing/restaurant-branding-101&title=Why%20Successful%20Restaurants%20Build%20Great%20Brands) [![whatsapp](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/watsapp.svg)](https://api.whatsapp.com/send?text=Why%20Successful%20Restaurants%20Build%20Great%20Brands:%20https://restaurant.eatapp.co/blog/marketing/restaurant-branding-101) [![twiter](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/twitter.svg)](https://twitter.com/intent/tweet?url=https://restaurant.eatapp.co/blog/marketing/restaurant-branding-101&text=Why%20Successful%20Restaurants%20Build%20Great%20Brands) Author [![Ryan Andrews](https://restaurant.eatapp.co/hs-fs/hubfs/ryan.webp?width=46&height=46&name=ryan.webp)](https://restaurant.eatapp.co/blog/author/ryan-andrews) [Ryan Andrews](https://restaurant.eatapp.co/blog/author/ryan-andrews) Director of Marketing at Eat App Reviewed by [![Nezar Kadhem](https://restaurant.eatapp.co/hs-fs/hubfs/Nezar%20Kadhem.webp?width=512&height=512&name=Nezar%20Kadhem.webp)](https://restaurant.eatapp.co/blog/author/nezar-kadhem) [Nezar Kadhem](https://restaurant.eatapp.co/blog/author/nezar-kadhem) Co-founder and CEO of Eat App Restaurant branding is something you need to consider before opening your doors or launching any[marketing to promote your restaurant.](https://restaurant.eatapp.co/blog/restaurant-marketing-strategies) Get it right and all elements of your marketing campaigns and even how you run your restaurant and train your staff will become far more intuitive. [![\>\> Learn how to grow your restaurant brand with social media](https://no-cache.hubspot.com/cta/default/3390327/de423f6a-b5f3-4b36-bf4a-e259ba40ea50.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/de423f6a-b5f3-4b36-bf4a-e259ba40ea50) Many people mistakenly think that branding is just about your restaurant name and logo, but it runs much deeper than that. Your brand encompasses your business personality, it helps customers to identify with you, and ideally, it differentiates your business from the competition. ![Restaurant branding](https://restaurant.eatapp.co/hs-fs/hubfs/branding1.webp?width=782&height=355&name=branding1.webp) Let’s take a look at some of the key elements and how branding should factor into your wider marketing efforts. ## What are the key elements of restaurant branding? Your restaurant branding starts with your concept. What kind of restaurant are you in? What do you serve? How do you want customers to feel when they dine with you and what will you be known for? You may want to work with a branding company to help get the basics in place. Start with: **Your restaurant name** – this should ideally be search engine friendly, ie a unique word or phrase, and not infringe on the copyright of other businesses. **Your restaurant logo** – this will help customers to recognize your premises, communications, and social platforms, and should represent your restaurant ethos well. **Your company ethos** – what is really important to you as a company? Do you focus on culinary innovation and bringing guests new experiences? Do you want to focus on sustainability and creating a relaxed atmosphere? This ethos needs to translate into the tone, style, and visuals of your communications too. It's part of the [core values of your restaurant.](https://restaurant.eatapp.co/blog/management/restaurant-core-values-and-culture) **Your restaurant décor** – how you fit, furnish, and decorate your restaurant is even more important in the social media age. Diners can and will appraise how a restaurant looks even before they step foot on the premises. Your décor should fit with your branding and things like tableware and glassware choices shouldn’t be an afterthought. **Your booking process** – this should be easy and hassle-free as it impacts your brand reputation as well as your ability to plan stocks and staffing levels. If you accept bookings over the phone ensure all staff is trained to give an excellent first impression. And if you use an [online booking system](https://restaurant.eatapp.co/restaurant-reservation-software), it needs to be easy for customers to find and use. **Your website** – As a key representation of your brand you’ll want using your website to be a positive experience for diners. It also needs to be instantly recognizable as your website. Make sure it’s linked to your restaurant's social media platforms too. ### Beyond the basics To begin to develop your brand you’ll need a firm idea of who your customers are likely to be, where you sit in the market place and what your unique selling point is. Ensure you carry out audience research to help inform this. Who is doing what well and why? What’s missing? How do you fit in? Remember, branding isn’t just about the logo that’s on your sign; it’s about adopting a consistent attitude online, and in real life, and helping your brand to be instantly recognizable. Part of this is training your staff to be brand ambassadors for you, ensuring they are dressed in a manner that fits and working together to create a particular dining experience for your guests. ![Restaurant branding](https://restaurant.eatapp.co/hs-fs/hubfs/branding.webp?width=782&height=332&name=branding.webp) ## The importance of your restaurant menu Designing a [successful and branded restaurant menu](https://restaurant.eatapp.co/blog/successful-restaurant-menu-ideas) requires careful planning. Along with building a menu around dishes that fit with your concept and ethos, you’ll want to consider your menu design from a branding and psychological point of view. To get started, consider:  - Does the language in your menu fit consistently with your brand? - Does any imagery in the menu fit with your brand? - Does the menu layout encourage your diners to make dining choices that are profitable for you? Extensive research on the impact of menu layouts on diners' ordering habits has been carried out and while [some experts suggest](https://www.theguardian.com/lifeandstyle/wordofmouth/2013/may/08/restaurant-menu-psychology-tricks-order-more) people naturally scan menus in an A-Z shape from the left-hand corner, [research from San Francisco State University](https://www.eurekalert.org/pub_releases/2012-02/sfsu-dm013112.php) found that people read menus sequentially from left to right.  Boxing items, using different typography for certain dishes or placing them next to pictures can also draw the eye to them, helping to sway diner’s choices. The art of menu design extends beyond just customer psychology, it can also directly impact your restaurant's profitability. A well-designed menu is one that not only caters to what is naturally appealing but also places profitable dishes in the most convenient locations on the menu.  Only after conducting food cost calculations of each dish at your restaurant can you then begin to organize your menu items to take advantage of higher profit margins - i.e., [menu engineering.](https://restaurant.eatapp.co/blog/food-cost/menu-engineering) ## Getting Inspiration With branding, it is often helpful to see other examples to get a sense of what is required and how other people go about branding their restaurants. Where should you go if you are looking for inspiration? [Pinterest](https://www.pinterest.com/noshcreative/restaurants-branding-bar-branding/)- The image-sharing social network has a huge selection of branding examples. Be prepared to wade through 100's of examples. 99 Designs - The freelance designer marketplace is a great place to find branding examples, especially for your website. You can also hire designers if you need help. [The Dieline](http://www.thedieline.com/blog/2017/9/6/25-awesome-examples-of-restaurant-branding-packaging) - Packaging magazine with plenty of inspiring examples of restaurant branding. [One Xtra Pixel](https://onextrapixel.com/restaurant-branding-eye-popping-and-attention-grabbing-campaign-examples/) - Design resources also with plenty of restaurant branding examples. [![Grow Your Restaurant Brand With Social Media Learn how to create a successful social media strategy for your business. Download Now](https://no-cache.hubspot.com/cta/default/3390327/733a8887-a731-4ea8-8e44-22bcc0779865.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/733a8887-a731-4ea8-8e44-22bcc0779865) Contents [Try Eat App](https://admin.eatapp.co/sign_up?utm_source=Blog&utm_medium=Sidebar&utm_campaign=restaurant.eatapp.co&utm_content=marketing/restaurant-branding-101) ![Restaurant branding ideas](https://restaurant.eatapp.co/hs-fs/hubfs/branding1.webp?width=670&height=440&name=branding1.webp) Author [![Ryan Andrews](https://restaurant.eatapp.co/hs-fs/hubfs/ryan.webp?width=46&height=46&name=ryan.webp)](https://restaurant.eatapp.co/blog/author/ryan-andrews) [Ryan Andrews](https://restaurant.eatapp.co/blog/author/ryan-andrews) Director of Marketing at Eat App For the past 7+ years Ryan has been focused on helping restaurants succeed with digital marketing and front-of-house operations. He is Director Marketing at Eat App. [![author-linkedIn](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/mdi_linkedin.png?width=24&height=24&name=mdi_linkedin.png)](https://www.linkedin.com/in/ryan-andrews-655956a9/) Reviewed by [![Nezar Kadhem](https://restaurant.eatapp.co/hs-fs/hubfs/Nezar%20Kadhem.webp?width=512&height=512&name=Nezar%20Kadhem.webp) Nezar Kadhem Co-founder and CEO of Eat App](https://restaurant.eatapp.co/blog/author/nezar-kadhem) He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience. 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[Eat App is trusted & secure](https://trust.eatapp.co/) ```json { "@context" : "https://schema.org", "@type" : "Article", "articleSection" : "Marketing", "author" : { "@type" : "Person", "description" : "For the past 7+ years Ryan has been focused on helping restaurants succeed with digital marketing and front-of-house operations. 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