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The days of finding restaurants just by walking past them are over in today's competitive restaurant industry. Now, people use Google to find places to eat or drink and check the restaurant’s descriptions and reviews.
Because of this, having a great restaurant description is more important than ever. A well-written description can help your restaurant stand out and attract more customers.
In this blog, we’ll show you how to create the best restaurant description to make a strong impression on Google. We’ll share 7 easy tips to help you write a description highlighting what makes your restaurant special and brings in more visitors.
Creating a compelling restaurant description can set you apart from the competition. It’s your chance to make a lasting first impression, so here’s how to make it count.
Introduction to restaurant descriptions
A well-crafted restaurant description is essential for making a strong impression on potential customers and setting your establishment apart from the competition. In today’s digital age, a good restaurant description can be the key to attracting new customers and creating a lasting impression.
By highlighting your restaurant’s unique key selling points, such as excellent customer service, high-quality food, and an inviting atmosphere, you can create a vivid picture in the minds of potential customers and entice them to visit your restaurant. Whether you’re a fine dining establishment or a casual cocktail bar, a well-written description can help you stand out in local searches and attract customers who are looking for a great dining experience.
Understanding your restaurant’s brand
Before you start writing your restaurant description, it’s essential to understand your restaurant’s brand and what makes it unique. Consider your restaurant’s mission, values, and personality, as well as your target audience and the type of dining experience you offer. Think about what sets your restaurant apart from other restaurants in the area, such as your signature dishes, authentic recipes, or commitment to food safety and quality.
By understanding your restaurant’s brand, you can create a description that accurately reflects your establishment and resonates with your target audience. For example, if you’re a restaurant that sources ingredients from local farms, you may want to highlight this in your description to attract customers who are interested in supporting local businesses and eating fresh, high-quality food.
1. Highlight what makes you unique
Start by thinking about what sets your restaurant apart. Do you use fresh, locally sourced ingredients? Do you offer a unique dining experience or a special type of cuisine? Whatever it is, make sure to highlight it.
Your restaurant's unique qualities are what will attract customers. Whether it's your commitment to local ingredients, a distinctive dining experience, or special cuisine, make sure to showcase what makes you stand out.
For example:
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"At Farm-to-Table Bistro, we bring you the freshest ingredients straight from local farms to your plate."
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"Enjoy a taste of Italy at Bella's, where our authentic recipes and cozy atmosphere make every meal special."
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2. Add key selling points
To make your restaurant business stand out on search engines like Google, Bing, and Yahoo, your business description needs to be optimized with the right keywords.
For your restaurant to show up in local searches, your description must include these three crucial details:
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The name of your restaurant
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The type of cuisine you offer
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Your restaurant’s location
To make sure your restaurant shows up in local search results, it's important to include the name of your restaurant, the type of cuisine you offer, and your location. Search engines use this information to direct potential customers to your establishment.
3. Include the right keywords
Keywords are the single words or short phrases that people type into search engines when looking for a restaurant. When coming up with keywords for your restaurant, think about what people type into Google to find a restaurant like yours and the dishes you serve, and you need to be appearing in their searches before your competitors do.
Come up with 2 or 3 words that you think best describe your restaurant. Think specifically and play to your restaurant’s USP (seafront view, secret garden, dog friendly, etc). Your keywords can be related to:
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Specialties or signature dishes
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The ambiance of your restaurant
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Special offers, occasions, or events
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The services you provide
TIP: Keywords are your key selling points. You can use more than 3 keywords if you want, but keep your text easy and enjoyable to read.
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Writing a restaurant description with a clear structure
A well-structured restaurant description should include a clear and concise overview of your establishment, including your restaurant’s name, location, and contact information. It should also highlight your key selling points, such as your menu items, culinary techniques, and inviting atmosphere.
Consider using short phrases and single words that accurately describe your restaurant, such as “seafront view,” “dog-friendly,” or “fine dining.” By using relevant keywords and phrases, you can improve your restaurant’s visibility in search engines and attract customers who are searching for specific types of dining experiences.
For example, if you’re a restaurant that offers a unique dining experience, such as a secret garden or a rooftop bar, you may want to highlight this in your description to attract customers who are looking for something new and exciting.
4. Paint a picture with words
Use descriptive language to create a vivid picture of your restaurant. Describe the ambiance, the décor, and the overall vibe. This helps potential customers imagine themselves dining at your place.
For example:
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“Step into our rustic dining room adorned with vintage décor, where the aroma of freshly baked bread fills the air.”
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“Our modern, chic space features sleek lines and soft lighting, perfect for an intimate dinner or a night out with friends.”
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“Our elegant dining room, with its soft lighting and attentive service, ensures an exceptional dining experience for every guest.”
5. Focus on the experience
People don’t just go to restaurants for the food; they go for the experience. Talk about the overall experience your restaurant offers, from the service to the atmosphere.
For example:
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“Our friendly staff and warm, inviting atmosphere make every meal feel like a special occasion.”
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“At Sunset Grill, you can enjoy stunning ocean views while savoring our signature cocktails and delicious dishes.”
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“At Ocean Breeze, our attentive staff and stunning views ensure customer satisfaction with every visit.”
Creating a restaurant description that converts
A great restaurant description should not only accurately reflect your establishment but also convert potential customers into actual customers. To achieve this, you need to create a description that is engaging, informative, and persuasive. Consider using vivid language and sensory details to bring your restaurant to life and create a lasting impression on potential customers.
For example, you could describe the aroma of your signature dishes, the sound of sizzling food in the kitchen, or the feel of your inviting atmosphere. By creating a sensory experience for potential customers, you can entice them to visit your restaurant and experience it for themselves. Additionally, be sure to include relevant information about your restaurant, such as your menu, hours of operation, and dress code, to help potential customers plan their visit.
6. Keep it simple and clear
While it’s important to be descriptive, you also want to keep your description clear and to the point. Avoid using overly complicated words or jargon. Keep it simple so that everyone can understand and appreciate what you have to offer.
For writing simple and clear restaurant descriptions, several tips can help:
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Be Concise: Keep your description short and to the point. Avoid unnecessary words and stick to the essentials that convey your message effectively (Eat, Drink, and Write Copy) (Website Builder Expert).
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Use Simple Language: Avoid jargon and overly complicated words. Write in a way that anyone can understand, ensuring your description is accessible to a broad audience (Eat, Drink, and Write Copy)
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Highlight Key Points: Focus on what makes your restaurant unique, such as special dishes, ambiance, standout features, or adherence to safety regulations. Make sure these points are easy to find in the description (Eat, Drink, and Write Copy) (Website Builder Expert).
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Stay Consistent: Maintain a consistent style and tone throughout your descriptions. This helps in creating a cohesive and professional impression (Eat, Drink, and Write Copy).
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Use White Space: Avoid clutter by using white space effectively. This makes the description easier to read and more visually appealing (Website Builder Expert).
7. Update regularly
Your restaurant can change over time, whether it’s the menu, the décor, or the overall concept. Make sure to update your description regularly to reflect any changes and ensure the well-being of your customers and staff.
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Writing a great restaurant description is all about capturing the essence of your establishment and enticing potential customers. Keep it unique, descriptive, and focused on the experience, and you’ll be sure to make a lasting impression.
Examples of effective restaurant descriptions
There are many examples of effective restaurant descriptions that can inspire and guide you in writing your own. Consider the descriptions of other restaurants in your area, as well as restaurants that are similar to yours in terms of cuisine, atmosphere, and target audience. Look for descriptions that are engaging, informative, and persuasive, and think about how you can use similar techniques to create a compelling description for your own restaurant.
For example, you could use a description that highlights your restaurant’s unique features, such as a seafront view or a rooftop bar, or a description that emphasizes your commitment to food safety and quality. By studying examples of effective restaurant descriptions, you can gain insights and ideas for creating a description that showcases your restaurant’s strengths and attracts potential customers.
FAQ
What is a short restaurant description?
A restaurant is a place where food and drinks are prepared and served to guests. While meals are usually enjoyed on-site, many restaurants also provide take-out and delivery options.
How do you write about your restaurant?
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Use a relaxed or semi-formal tone.
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Your title should capture the main idea or opinion.
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Focus on the essential parts of the experience rather than every detail.
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Make sure to organize your thoughts into paragraphs.
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Share both the positives and negatives to give a balanced perspective.
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Highlight how your team is working closely to provide the best experience.
What are examples of words that describe a restaurant?
Italian, steak and grill house, pizzeria, deli, cafe, cocktail bar, Mexican, steakhouse, burger joint, fine dining, gourmet, homestyle, traditional, authentic, fusion, wine.
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