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How to Write a Great Restaurant Description

June 5, 2024 4 min
Author
Senior Content Manager at Eat App
Reviewed by
Co-founder and CEO of Eat App

The days of finding restaurants just by walking past them are over. Now, people use Google to find places to eat or drink and check the restaurant's descriptions and reviews.

Because of this, having a great restaurant description is more important than ever. A well-written description can help your restaurant stand out and attract more customers.

In this blog, we'll show you how to create the best restaurant description to make a strong impression on Google. We'll share 7 easy tips to help you write a description highlighting what makes your restaurant special and brings in more visitors.

7 best tips for creating a powerful restaurant description

Creating a compelling restaurant description can set you apart from the competition. It's your chance to make a lasting first impression, so here’s how to make it count.

1. Highlight what makes you unique

Start by thinking about what sets your restaurant apart. Do you use fresh, locally sourced ingredients? Do you offer a unique dining experience or a special type of cuisine? Whatever it is, make sure to highlight it.

quote-img Frame 2608398

Your restaurant's unique qualities are what will attract customers. Whether it's your commitment to local ingredients, a distinctive dining experience, or special cuisine, make sure to showcase what makes you stand out.

- Sarah Mitchell, Culinary Marketing Expert

For example:

  • "At Farm-to-Table Bistro, we bring you the freshest ingredients straight from local farms to your plate."

  • "Enjoy a taste of Italy at Bella's, where our authentic recipes and cozy atmosphere make every meal special."

Restaurant description

2. Add key information

To make your restaurant stand out on search engines like Google, Bing, and Yahoo, your description needs to be optimized with the right keywords.

For your restaurant to show up in local searches, your description must include these three crucial details:

  1. The name of your restaurant
  2. The type of cuisine you offer
  3. Your restaurant's location
quote-img Frame 2608398

To make sure your restaurant shows up in local search results, it's important to include the name of your restaurant, the type of cuisine you offer, and your location. Search engines use this information to direct potential customers to your establishment.

- SEO expert

3. Include the right keywords

Keywords are the single words or short phrases that people type into search engines when looking for a restaurant. When coming up with keywords for your restaurant, think about what people type into Google to find a restaurant like yours and you need to be appearing in their searches before your competitors do.

Come up with 2 or 3 words that you think best describe your restaurant. Think specifically and play to your restaurant’s USP (seafront view, secret garden, dog friendly, etc). Your keywords can be related to:

  • Specialties or signature dishes
  • The ambiance of your restaurant
  • Special offers, occasions, or events
  • The services you provide

TIP: Keywords are your key selling points. You can use more than 3 keywords if you want, but keep your text easy and enjoyable to read.

Restaurant keywords

4. Paint a picture with words

Use descriptive language to create a vivid picture of your restaurant. Describe the ambiance, the décor, and the overall vibe. This helps potential customers imagine themselves dining at your place.

For example:

  • "Step into our rustic dining room adorned with vintage décor, where the aroma of freshly baked bread fills the air."

  • "Our modern, chic space features sleek lines and soft lighting, perfect for an intimate dinner or a night out with friends."

5. Focus on the experience

People don't just go to restaurants for the food; they go for the experience. Talk about the overall experience your restaurant offers, from the service to the atmosphere.

For example:

  • "Our friendly staff and warm, inviting atmosphere make every meal feel like a special occasion."

  • "At Sunset Grill, you can enjoy stunning ocean views while savoring our signature cocktails and delicious dishes."

6. Keep it simple and clear

While it's important to be descriptive, you also want to keep your description clear and to the point. Avoid using overly complicated words or jargon. Keep it simple so that everyone can understand and appreciate what you have to offer.

For writing simple and clear restaurant descriptions, several tips can help:

  • Be Concise: Keep your description short and to the point. Avoid unnecessary words and stick to the essentials that convey your message effectively​ (Eat, Drink, and Write Copy)​​ (Website Builder Expert)​.

  • Use Simple Language: Avoid jargon and overly complicated words. Write in a way that anyone can understand, ensuring your description is accessible to a broad audience​ (Eat, Drink, and Write Copy)

  • Highlight Key Points: Focus on what makes your restaurant unique, such as special dishes, ambiance, or standout features. Make sure these points are easy to find in the description​ (Eat, Drink, and Write Copy)​​ (Website Builder Expert)​.

  • Stay Consistent: Maintain a consistent style and tone throughout your descriptions. This helps in creating a cohesive and professional impression​ (Eat, Drink, and Write Copy)​.

  • Use White Space: Avoid clutter by using white space effectively. This makes the description easier to read and more visually appealing​ (Website Builder Expert)​.

7. Update regularly

Your restaurant can change over time, whether it's the menu, the décor, or the overall concept. Make sure to update your description regularly to reflect any changes and keep it current.

update your restaurant description


Writing a great restaurant description is all about capturing the essence of your establishment and enticing potential customers. Keep it unique, descriptive, and focused on the experience, and you'll be sure to make a lasting impression.

FAQ

What is a short restaurant description?

A restaurant is a place where food and drinks are prepared and served to customers. While meals are usually enjoyed on-site, many restaurants also provide take-out and delivery options.

How do you write about your restaurant?

  • Use a relaxed or semi-formal tone.
  • Your title should capture the main idea or opinion.
  • Focus on the essential parts of the experience rather than every detail.
  • Make sure to organize your thoughts into paragraphs.
  • Share both the positives and negatives to give a balanced perspective.

What are examples of words that describe a restaurant?

Italian, steak and grill house, pizzeria, deli, cafe, cocktail bar, Mexican, steakhouse, burger joint, fine dining, gourmet, homestyle, traditional, authentic, fusion. 

Contents

Author

Senior Content Manager at Eat App

Elana Kroon used to work in restaurants before becoming a journalist and expert restaurant industry content creator at Eat App.

Reviewed by

Nezar Kadhem

Nezar Kadhem

Co-founder and CEO of Eat App

He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience.

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