Increasing Restaurant Reservations Using Facebook + 3 Tips to Boost Page Traffic

Posted by Saif Alnasur on Feb 17, 2018 11:00:00 AM
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Social media is a great way to reach potential diners at your restaurant and Facebook has added new features for page owners aimed at increasing restaurant reservations. With Facebook's Call to Action button, restaurants can now add a 'Book Now' widget on their Facebook page. The 'Book Now' button lets customers book in a few clicks provided you are working with a booking widget partner.

Facebook Booking Widget

How to Add “Book Now” Button to Your Restaurant Page?

1. Log into your restaurant’s Facebook page as an admin and click on ‘Add a Button’.

How to install facebook booking widget

2. Click on ‘Book Services’

How to install facebook booking widget

3. Select “Book Now”

How to install facebook booking widget

4. Add your unique booking link and click ‘Add Button’

How to install facebook booking widget

3 Tips to Increase Reservations Through Facebook

1. Complete your Facebook Profile

The most important aspect of running a Facebook Page for your restaurant is making sure that your profile is complete and always up to date. The first thing a potential customer will do after discovering your restaurant is go through your Facebook profile for more information. Make sure there is enough there for them to get a clear picture of your business. 

This includes:

  • Uploading a menu
  • Adding operating hours
  • Contact information
  • Specifying cuisine type
  • Accept bookings with a "Book Now" button 

2. Schedule posts for the weekend

Restaurant operation is a full time job, and this means you don't get to take a break over the weekend. To account for spikes in weekend traffic, schedule Facebook posts to go live even when you're not working.  Dedicating a couple of minutes every week to do this will mean you have a constant stream of engaging content for your followers.

 3. Promote your page with Facebook Ads

When it comes to online advertising, Google isn’t your only option. Facebook has a highly intuitive and effective ad manager that can help your restaurant reach massive amounts of potential guests. You don’t need a budget in the thousands to achieve success, anything from $50 to a couple hundred is enough to reach a good sized local audience.

Facebook Analytics For Your Restaurant

Once your reservation link is installed, Facebook provides easy to access analytics that tell you how many people clicked on your booking link as well as a number of other meaningful metrics.

How to view them?

As a page admin, hover your mouse over the button and select 'Insights' from list. Facebook will then display recent click information for your booking link.

Want to learn more about Google reservation links, Google posts, and how you can use booking widgets to increase your reservations online? Download our FREE guide to online booking widgets to get started.

Download your Free Booking Widget Guide

Topics: Restaurant Marketing, Restaurant Guides, Restaurant Social Media

Restaurant Manager by Eat

Powerful restaurant reservation software for big and small venues. Some of largest hotel groups and best independent restaurants use eat to manage and take reservations, manage their contact list and use a waitlist. We run an iPads for maximum mobility.

Have an iPad? Download on the App Store now. Or contact us for a demo.

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