--- title: Best Restaurant Instagram Ads Examples (Including How Tos) description: Drive more diners with restaurant ads on Instagram. Learn to set up impactful campaigns that boost your brand and attract new customers—start today! image: https://restaurant.eatapp.co/hubfs/1.png --- [![Eat App Logo](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/eat-app-logo.svg)](https://restaurant.eatapp.co) [Log in](https://admin.eatapp.co/sign_in) - Product Product Features - [![Online reservations](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/bx_globe.svg) Online Reservations](https://restaurant.eatapp.co/restaurant-reservation-software) - [![Powered by AI](https://restaurant.eatapp.co/hubfs/Powered%20by%20AI.svg) AI Powered](https://restaurant.eatapp.co/ai-restaurant-software) - [![Booking channels](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector.svg) Booking Channels](https://restaurant.eatapp.co/booking-channels) - [![WhatsApp Brand icon (1)](https://restaurant.eatapp.co/hubfs/WhatsApp%20Brand%20icon%20(1).svg) WhatsApp Messaging](https://restaurant.eatapp.co/whatsapp-messaging-for-restaurants) - 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[![Marketing Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Marketing%20Image.webp?width=400&height=202&name=Marketing%20Image.webp) ![marketing](https://restaurant.eatapp.co/hubfs/nimbus_marketing.svg) Marketing](https://restaurant.eatapp.co/restaurant-marketing) - [![Integrations Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Integrations%20Image.webp?width=400&height=202&name=Integrations%20Image.webp) ![Integrations](https://restaurant.eatapp.co/hubfs/icon-park-outline_connect.svg) Integrations](https://eatapp.co/integrations) [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups) [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1) - Customers Customers Eat App for - [![Restaurants Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Restaurants%20Image.webp?width=400&height=202&name=Restaurants%20Image.webp) ![For restaurants](https://restaurant.eatapp.co/hubfs/fluent_food-24-regular-1.svg) Restaurants](https://restaurant.eatapp.co/software-for-restaurants) - [![Enterprise Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Enterprise%20Image.webp?width=400&height=202&name=Enterprise%20Image.webp) ![Enterprise](https://restaurant.eatapp.co/hubfs/ri_hotel-line.svg) Enterprise](https://restaurant.eatapp.co/for-hospitality-groups) - [![Hospitality Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Hospitality%20Image.webp?width=400&height=202&name=Hospitality%20Image.webp) ![Hospitality groups](https://restaurant.eatapp.co/hubfs/ri_community-line.svg) Hospitality Groups](https://restaurant.eatapp.co/for-hospitality-groups) - [![Cafes](https://restaurant.eatapp.co/hubfs/Coffee-1.svg) Cafes](https://restaurant.eatapp.co/software-for-cafes) - [![Hotels Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Hotels%20Image.webp?width=400&height=202&name=Hotels%20Image.webp) ![Hotels](https://restaurant.eatapp.co/hubfs/lucide_concierge-bell.svg) Hotels](https://restaurant.eatapp.co/for-hotels) - [![Bars & Brewery Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Bars%20%26%20Brewery%20Image.webp?width=400&height=202&name=Bars%20%26%20Brewery%20Image.webp) ![Bars & Breweries](https://restaurant.eatapp.co/hubfs/Vector-4.svg) Bars & Breweries](https://restaurant.eatapp.co/software-for-bars) - [![Nightlife Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Nightlife%20Image.webp?width=400&height=202&name=Nightlife%20Image.webp) ![Nightlife](https://restaurant.eatapp.co/hubfs/Clip%20path%20group.svg) Nightlife](https://restaurant.eatapp.co/software-for-nightclubs) Case studies [View all](https://restaurant.eatapp.co/blog/topic/case-studies) ![case-studies-icon](https://restaurant.eatapp.co/hubfs/Eatapp-2025/home/case-studies-icon.svg) ### [Moving from Pen and Paper to Reservation Software](https://restaurant.eatapp.co/blog/moving-pen-paper-to-reservation-software) Our latest case study takes a look at Bombay Bungalow - a.. ![case-studies-icon](https://restaurant.eatapp.co/hubfs/Eatapp-2025/home/case-studies-icon.svg) ### [Providing guests with seamless online booking options](https://restaurant.eatapp.co/blog/providing-guests-with-a-seamless-online-booking-option-and-improving-guest-loyalty) Our latest case study takes a look at not one but two exquisite... [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups) [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1) - [Pricing](https://restaurant.eatapp.co/pricing) Pricing - [How it works?](https://restaurant.eatapp.co/demo) How it works? - Resources Resources Learn - [![Eat App Blog](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(2).svg) Blogs](https://restaurant.eatapp.co/blog) - [![How to guides](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group.svg) Guides & Tools](https://restaurant.eatapp.co/resources-and-guides) - [![Help center](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(3).svg) Help Center](https://restaurant.eatapp.co/knowledge) - [![case-studies](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/case-studies.svg) Case Studies](https://restaurant.eatapp.co/blog/topic/case-studies) - [![Ai Prompt guide Brand icon](https://restaurant.eatapp.co/hubfs/Ai%20Prompt%20guide%20Brand%20icon.svg) AI Prompt Guides](https://restaurant.eatapp.co/ai-restaurant-guides) - [![become a partner](https://restaurant.eatapp.co/hubfs/Eatapp-2025/icons/become%20a%20partner.svg) Become a partner](https://restaurant.eatapp.co/become-a-partner-eat-app) Featured blogs [View all](https://restaurant.eatapp.co/blog) [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(16).png?width=200&name=image%20(16).png)](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) ### [Introducing the Eat App × Supy Integration:...](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) Restaurants collect valuable data every day from reservations and... [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(15).png?width=200&name=image%20(15).png)](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) ### [Introducing the Eat App × MyAutobot Voice AI...](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) Your restaurant phone handles much more than reservations. Guests... AI prompt guides [View all](https://restaurant.eatapp.co/resources-and-guides) ![TripAdvisor & More Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/TripAdvisor%20%26%20More%20Bookings%20(1)-1.png?width=1812&height=1072&name=TripAdvisor%20%26%20More%20Bookings%20(1)-1.png) ### [Customer Acquisition Strategy eBook](https://restaurant.eatapp.co/free-customer-acquisition-guide-for-restaurants) How to get more guests online and triple your restaurant revenue. ![Google Bookings (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Google%20Bookings%20(1)-2.png?width=1812&height=1072&name=Google%20Bookings%20(1)-2.png) ### [Set Up Google Reservations](https://restaurant.eatapp.co/restaurant-google-my-business-optimization-ebook) Receive bookings from millions of potential diners searching your restaurant on Google. Featured blogs [View all](https://restaurant.eatapp.co/blog) [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(16).png?width=200&name=image%20(16).png)](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) ### [Introducing the Eat App × Supy Integration:...](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai) Restaurants collect valuable data every day from reservations and... [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(15).png?width=200&name=image%20(15).png)](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) ### [Introducing the Eat App × MyAutobot Voice AI...](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration) Your restaurant phone handles much more than reservations. Guests... [![service charge](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(57)%20(1)-1.webp?width=200&name=Eat%20(57)%20(1)-1.webp)](https://restaurant.eatapp.co/blog/what-is-service-charge) ### [What Is Service Charge? The 2026 Guide for...](https://restaurant.eatapp.co/blog/what-is-service-charge) Six people, one long table, a $180 tab. The check lands and the... [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(14).png?width=200&name=image%20(14).png)](https://restaurant.eatapp.co/blog/eat-app-mews-integration) ### [Introducing the Eat App × Mews Integration](https://restaurant.eatapp.co/blog/eat-app-mews-integration) Hotels are increasingly looking for technology that connects the... Featured guides & tools [View all](https://restaurant.eatapp.co/resources-and-guides) ![TripAdvisor & More Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/TripAdvisor%20%26%20More%20Bookings%20(1)-1.png?width=200&name=TripAdvisor%20%26%20More%20Bookings%20(1)-1.png) ### [Customer Acquisition Strategy eBook](https://restaurant.eatapp.co/free-customer-acquisition-guide-for-restaurants) How to get more guests online and triple your restaurant revenue. ![Google Bookings (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Google%20Bookings%20(1)-2.png?width=200&name=Google%20Bookings%20(1)-2.png) ### [Set Up Google Reservations](https://restaurant.eatapp.co/restaurant-google-my-business-optimization-ebook) Receive bookings from millions of potential diners searching your restaurant on Google. ![Instagram Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/Instagram%20Bookings%20(1)-1.png?width=200&name=Instagram%20Bookings%20(1)-1.png) ### Instagram Booking Widget Checklist Activate your “Book now” button and allows diners to book from your IG profile. ![Facebook Integration Rectangle (1)-1-png](https://restaurant.eatapp.co/hs-fs/hubfs/Facebook%20Integration%20Rectangle%20(1)-1-png.webp?width=200&name=Facebook%20Integration%20Rectangle%20(1)-1-png.webp) ### [Turn Your Social Media Followers Into Guests](https://restaurant.eatapp.co/turn-social-media-followers-into-customers) This eBook guides you through social media integrations and how you can convert... Featured help articles [View all](https://restaurant.eatapp.co/knowledge) ![Eat App Overview](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Eat%20App%20Overview.webp?width=200&name=Eat%20App%20Overview.webp) ### [Eat App Overview](https://restaurant.eatapp.co/knowledge/eat-app-overview) Overview of Eat App and our products ![Get Started](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Get%20Started.webp?width=200&name=Get%20Started.webp) ### [Getting Started](https://restaurant.eatapp.co/knowledge/getting-started) How to set up your restaurant ![Featured Guides](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Featured%20Guides.webp?width=200&name=Featured%20Guides.webp) ### [Feature Guides](https://restaurant.eatapp.co/knowledge/feature-guides) Detailed run-down of all our features ![FAQs](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/FAQs.webp?width=200&name=FAQs.webp) ### [FAQs](https://restaurant.eatapp.co/knowledge/faqs) We answer your burning questions Featured case studies [View all](https://restaurant.eatapp.co/blog/topic/case-studies) ![Image uploaded from iOS-8-1](https://restaurant.eatapp.co/hs-fs/hubfs/Image%20uploaded%20from%20iOS-8-1.webp?width=200&name=Image%20uploaded%20from%20iOS-8-1.webp) ### [Case Study: Moving from Pen and Paper..](https://restaurant.eatapp.co/blog/moving-pen-paper-to-reservation-software) Our latest case study takes a look at Bombay Bungalow - a newly re-branded... ![la-perle--jpeg](https://restaurant.eatapp.co/hs-fs/hubfs/la-perle--jpeg.jpeg?width=200&name=la-perle--jpeg.jpeg) ### [Case Study: Providing guests with..](https://restaurant.eatapp.co/blog/providing-guests-with-a-seamless-online-booking-option-and-improving-guest-loyalty) Our latest case study takes a look at not one but two exquisite restaurants.. ![Ula\_hero\_small-scaled](https://restaurant.eatapp.co/hs-fs/hubfs/Ula_hero_small-scaled.webp?width=200&name=Ula_hero_small-scaled.webp) ### [Case Study: Putting Your Staff First](https://restaurant.eatapp.co/blog/case-study-putting-your-staff-first) Our latest case study takes a look at Dubai's most awarded F&B group, Solutions.. ![download (1)](https://restaurant.eatapp.co/hs-fs/hubfs/download%20(1).webp?width=200&name=download%20(1).webp) ### [Case Study: Managing Large Restaurant Venues](https://restaurant.eatapp.co/blog/case-study-managing-a-large-restaurant-venue) Our latest case study takes a look at La Cuadra de Salvador, an exclusive..   Featured AI prompt guides [View all](https://restaurant.eatapp.co/ai-restaurant-guides) ![Eat (34) (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(34)%20(1)-2.webp?width=200&name=Eat%20(34)%20(1)-2.webp) ### [Simplify your Restaurant Operations with AI](https://restaurant.eatapp.co/free-ai-operations-guide) Say hello to time spent driving revenue, improving operations.. ![Eat (18) (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(18)%20(1)-2.webp?width=200&name=Eat%20(18)%20(1)-2.webp) ### [Create Responses to Guest Feedback](https://restaurant.eatapp.co/ai-guestfeedback-guide) Respond thoughtfully to reviews to show appreciation, address concerns.. ![Fine-Dining-Restaurant-Menu-Design-1](https://restaurant.eatapp.co/hs-fs/hubfs/Fine-Dining-Restaurant-Menu-Design-1.png?width=200&name=Fine-Dining-Restaurant-Menu-Design-1.png) ### [Create the Ultimate Restaurant Menu with AI](https://restaurant.eatapp.co/ai-menu-guide) Design a menu that’s not only visually appealing but also tailored to your.. Become A Partner [View all](https://restaurant.eatapp.co/become-a-partner-eat-app) ![become-a-partner](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/become-a-partner.png?width=200&name=become-a-partner.png) ### [Become a Partner](https://restaurant.eatapp.co/become-a-partner-eat-app) Boost Revenue with Eat App partner ![integration](https://restaurant.eatapp.co/hs-fs/hubfs/integration.png?width=200&name=integration.png) ### [Integrations](https://eatapp.co/integrations) Boost Revenue with Eat App integrations [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups) [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1) [Log in](https://admin.eatapp.co/sign_in) [![Request Demo](https://no-cache.hubspot.com/cta/default/3390327/4061114a-c5d0-48e7-a157-a53b2b49732c.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/4061114a-c5d0-48e7-a157-a53b2b49732c) [![Try for free](https://no-cache.hubspot.com/cta/default/3390327/58270d17-5d39-4474-8a2e-f9d7891343cc.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/58270d17-5d39-4474-8a2e-f9d7891343cc) ,h3 [All blogs](https://restaurant.eatapp.co/blog)![arrow](https://restaurant.eatapp.co/hs-fs/hubfs/eatapp-2024/images/social-icon/arrow.png?width=8&height=12&name=arrow.png) [Marketing](https://restaurant.eatapp.co/blog/topic/marketing) # Best Restaurant Instagram Ads Examples (Including How Tos) Published: September 3, 2024 6 min Author [![Ryan Andrews](https://restaurant.eatapp.co/hs-fs/hubfs/ryan.webp?width=46&height=46&name=ryan.webp)](https://restaurant.eatapp.co/blog/author/ryan-andrews) [Ryan Andrews](https://restaurant.eatapp.co/blog/author/ryan-andrews) Director of Marketing at Eat App Reviewed by [![Nezar Kadhem](https://restaurant.eatapp.co/hs-fs/hubfs/Nezar%20Kadhem.webp?width=512&height=512&name=Nezar%20Kadhem.webp)](https://restaurant.eatapp.co/blog/author/nezar-kadhem) [Nezar Kadhem](https://restaurant.eatapp.co/blog/author/nezar-kadhem) Co-founder and CEO of Eat App [![facebook](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/facebook.svg)](https://www.facebook.com/sharer/sharer.php?u=https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram) [![linkedIn](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/linkdin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram&title=Best%20Restaurant%20Instagram%20Ads%20Examples%20(Including%20How%20Tos)) [![whatsapp](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/watsapp.svg)](https://api.whatsapp.com/send?text=Best%20Restaurant%20Instagram%20Ads%20Examples%20(Including%20How%20Tos):%20https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram) [![twiter](https://restaurant.eatapp.co/hubfs/eatapp-2024/images/social-icon/twitter.svg)](https://twitter.com/intent/tweet?url=https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram&text=Best%20Restaurant%20Instagram%20Ads%20Examples%20(Including%20How%20Tos)) Author [![Ryan Andrews](https://restaurant.eatapp.co/hs-fs/hubfs/ryan.webp?width=46&height=46&name=ryan.webp)](https://restaurant.eatapp.co/blog/author/ryan-andrews) [Ryan Andrews](https://restaurant.eatapp.co/blog/author/ryan-andrews) Director of Marketing at Eat App Reviewed by [![Nezar Kadhem](https://restaurant.eatapp.co/hs-fs/hubfs/Nezar%20Kadhem.webp?width=512&height=512&name=Nezar%20Kadhem.webp)](https://restaurant.eatapp.co/blog/author/nezar-kadhem) [Nezar Kadhem](https://restaurant.eatapp.co/blog/author/nezar-kadhem) Co-founder and CEO of Eat App IG-ers - as frequent users of Instagram are called – post upwards of [100 million videos and photos](https://omnicoreagency.com/instagram-statistics) each day, and many of those are pizzas, burgers, steaks, and other edibles. [30% of individuals](https://independent.co.uk/life-style/food-and-drink/millenials-restaurant-how-choose-instagram-social-media-where-eat-a7677786.html) between the ages of 18-35 actively avoid eateries with a weak Instagram presence, so unless you’re solely catering to older adults, your target customers are scrolling through their Instagram feeds looking for dining inspiration. [![\>\> Learn how to grow your restaurant brand with social media](https://no-cache.hubspot.com/cta/default/3390327/de423f6a-b5f3-4b36-bf4a-e259ba40ea50.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/de423f6a-b5f3-4b36-bf4a-e259ba40ea50) What’s not so obvious, however, is that many of them are being influenced by brilliantly crafted[ restaurant ads.](https://restaurant.eatapp.co/blog/restaurant-marketing-strategies) Ads such as these: ![restaurant instagram ads-1](https://restaurant.eatapp.co/hs-fs/hubfs/restaurant%20instagram%20ads-1.webp?width=580&height=582&name=restaurant%20instagram%20ads-1.webp)   Restaurant ads are an excellent tool for [spreading word of mouth about your restaurant](https://restaurant.eatapp.co/blog/restaurant-soft-opening) and reaching tons of new customers through Instagram. They’re especially beneficial for those in heavily foot-trafficked locations, like tourist spots and downtown areas. But they can be modified for any restaurant’s campaign. In simple words, Instagram marketing through running restaurant ads is a huge opportunity with unlimited marketing potential. Want to target group diners, couples, event planners on Instagram? That’s achievable too with restaurant ads. So whether you’re tapped into Instagram advertising already or need a guide to get started, here’s how to show that ever-oozing Alfredo in restaurant ads and drive hungry diners through the doors. How to Set Up Restaurant Ads On Instagram Before you get started consider reviewing whether your Instagram account is [optimized for reservations](https://restaurant.eatapp.co/blog/restaurant-reservations-instagram) with a [reservation system](https://restaurant.eatapp.co/restaurant-reservation-software) Restaurant ads are an excellent tool for [spreading word of mouth about your restaurant](https://restaurant.eatapp.co/blog/restaurant-soft-opening) and reaching tons of new customers through Instagram. They’re especially beneficial for those in heavily foot-trafficked locations, like tourist spots and downtown areas. But they can be modified for any restaurant’s campaign. In simple words, Instagram marketing through running restaurant ads is a huge opportunity with unlimited marketing potential. Want to target group diners, couples, event planners on Instagram? That’s achievable too with restaurant ads. So whether you’re tapped into Instagram advertising already or need a guide to get started, here’s how to show that ever-oozing Alfredo in restaurant ads and drive hungry diners through the doors. [Firstly make sure your Instagram is optimized for online reservations](https://restaurant.eatapp.co/blog/restaurant-reservations-instagram) by using a [restaurant reservation system](https://restaurant.eatapp.co/restaurant-reservation-software) To create restaurant ads on Instagram, you first need to connect your restaurant’s Instagram account to your Facebook Pa, which lets you access the Facebook Ad Manager. [Ad Manager](https://facebook.com/ads/manager) allows you to make ads that run on both Instagram and Facebook. You can also choose what audience to target and customize other features, as well as track how your ads are performing. Get started by visiting the Settings menu of your restaurant’s Facebook page. ![facebook page-1](https://restaurant.eatapp.co/hs-fs/hubfs/facebook%20page-1.webp?width=580&height=289&name=facebook%20page-1.webp) Next, click “Instagram.” ![instagram ads example-1](https://restaurant.eatapp.co/hs-fs/hubfs/instagram%20ads%20example-1.webp?width=580&height=377&name=instagram%20ads%20example-1.webp) Then click “Log In” and enter your Instagram account credentials. ![instagram log in-1](https://restaurant.eatapp.co/hs-fs/hubfs/instagram%20log%20in-1.webp?width=465&height=562&name=instagram%20log%20in-1.webp) Once you’ve connected your Facebook Page to your Instagram account, it’s time to visit the Ad Manager and create your first ad campaign. If you’re already running restaurant ads on Facebook, most of the steps will be familiar to you. In the Ads Manager, click “Campaigns” and then the “+Create” button at the top left corner of the screen. ![create campaign](https://restaurant.eatapp.co/hs-fs/hubfs/create%20campaign.webp?width=782&height=87&name=create%20campaign.webp) Next, pick a campaign objective. ![instagram ads for restaurant](https://restaurant.eatapp.co/hs-fs/hubfs/instagram%20ads%20for%20restaurant.webp?width=782&height=381&name=instagram%20ads%20for%20restaurant.webp) You may already be familiar with campaign objectives from setting up Facebook ads. However, not all objectives applicable to Facebook are available for Instagram. For restaurant ads on Instagram, the eligible campaign objectives are: - Brand awareness - Reach - Traffic - App Installs - Engagement - Video views - Conversions Next, specify the audience to whom you want to see your ads. Restaurant ads are all about trying to find the best people to advertise to – as in, who are likely to take the action you specified in your ad campaign. For example, if you’re a restaurant that specializes in different varieties of Sushi, you’d want to try and target individuals who have an interest in seafood. ![target market](https://restaurant.eatapp.co/hs-fs/hubfs/target%20market.webp?width=782&height=318&name=target%20market.webp) Fortunately, Instagram has all the same targeting options as Facebook, including targeting based on location, gender, demographics, and more. In general, your restaurant ads need to target a specific country, gender (if endorsing a gender-specific dine-in offer) and age group. For instance, you could target women and men aged 18 to 35 who live in big health-conscious cities and have an interest in seafood. Next, click “Edit placements” and choose where you want your ads to appear. You’ll get the option to run your restaurant ads on Instagram, as well as Messenger, Facebook and the Facebook Audience Network Keep Instagram checked (both Instagram Feed and Stories will be checked by default), and uncheck all other options. ![instagram ads restaurant-1](https://restaurant.eatapp.co/hs-fs/hubfs/instagram%20ads%20restaurant-1.webp?width=580&height=585&name=instagram%20ads%20restaurant-1.webp) When thinking about how much you want to spend on restaurant ads, start low. You can always increase the ad dollars later if your campaign performs well. When you’ve decided how much to spend, click the “Continue” button at the bottom right. The next screen will ask you to choose an Instagram ad format. You’ll also get to see the technical requirements for each format as you choose your videos or images. ![instagram ads format](https://restaurant.eatapp.co/hs-fs/hubfs/instagram%20ads%20format.webp?width=782&height=243&name=instagram%20ads%20format.webp) If this is your first attempt at restaurant ads on any social media platform, it’s best to choose *Single Image* ads. They’re the easiest to create. With *Carousel* ads, you can showcase multiple items or various uses of an item. For instance, a new pizzeria could showcase how multiple ingredients come together to make a delicious margarita pizza. Once the viewer swipes through the visuals, you can use a call-to-action button to redirect them to a reservation page. You can also set up *Video* ads up to 60 seconds long. If you go with this ad format, try creating a video that blends organically on your audience’s feed. With *Slideshow* ads, you can create lightweight videos from a series of still images. That way, the format allows restaurants that don’t have resources or time to create proper video content to create quick light videos from the photos they already have. There is one creative requirement that applies to every ad format: you should aim for minimum text, especially on pictures. Too much text (which is 20% of the image or more) can limit the reach of your ads. ![cost per click-1](https://restaurant.eatapp.co/hs-fs/hubfs/cost%20per%20click-1.webp?width=580&height=417&name=cost%20per%20click-1.webp) [Source](https://www.sketchdeck.com/blog/we-tested-48-facebook-ads-to-bust-6-marketing-myths) Once you’ve uploaded your video/image/images, scroll down, and there’ll be an option on the left telling you to write a text message for your ad. This will serve as the main description for restaurant ads, in both the Instagram Feed and Instagram Stories. The Ad creation window will also let you insert a URL for your website, and pick a “call-to-action” button to display. For instance, restaurant owners could display “See Menu” or “Book Now” on their restaurant ads. Finally, at the right side of the text window, you’ll be able to preview how your ad will look on an Instagram feed. You can also see how it would appear in Instagram Stories. ![ads example-1](https://restaurant.eatapp.co/hs-fs/hubfs/ads%20example-1.webp?width=477&height=785&name=ads%20example-1.webp) Once you’re satisfied with everything, click “Confirm” to start running your restaurant ads on Instagram. But your work doesn’t end there. Once your ads are up and running, you’ll want to monitor their performance and test elements to find the most effective visuals, targeting, and format. To see the metrics for your ads, go to the Facebook Ads Manager and open your ad campaign. From there, open the section from the top right corner that includes Audience, Placement data, and Performance. ![ads engagement-1](https://restaurant.eatapp.co/hs-fs/hubfs/ads%20engagement-1.webp?width=421&height=774&name=ads%20engagement-1.webp) Based on your chosen objective from the campaign, you’ll see different results. For instance, if you picked the “engagement” objective for your restaurant ads, you’ll see how many engagements your In-Feed or Story ads have received, as well as the number of people they’ve reached. You can also access the Cost per Engagement and Total Amount Spent to understand how your campaign budget is being spent. As a best practice, if your campaign performs well, you should increase its budget every week. However, if it fails to deliver, change your creativity, targeting parameters, etc. to see if improves. ## Setting up your restaurant’s Instagram presence ### Complete your bio with essential information Your Instagram bio is the first thing that potential customers will see when they visit your profile. Make sure to include essential information such as your restaurant’s name, location, contact details, and a brief description of your cuisine. This will help customers quickly understand what your restaurant is about and how to get in touch with you. A well-crafted Instagram bio not only provides crucial information but also sets the tone for your brand. Think of it as your digital business card – concise, informative, and inviting. Use high-quality profile pictures and banners Your profile picture and banner are a crucial part of your restaurant’s Instagram presence. Use high-quality images that reflect your brand’s identity and are visually appealing. Your profile picture should be a clear and recognizable logo, while your banner should showcase your restaurant’s atmosphere and cuisine. High-quality visuals create a strong first impression and can significantly enhance your brand’s credibility. Invest in professional photography or use a high-resolution camera to capture the essence of your restaurant. Connect your Facebook page for seamless integration Connecting your Facebook page to your Instagram account allows for seamless integration between the two platforms. This means that you can easily share content between Facebook and Instagram, and also use Facebook’s advertising features to promote your restaurant on Instagram. By linking your accounts, you can manage your social media marketing more efficiently, ensuring consistent messaging across both platforms. This integration also allows you to leverage Facebook’s robust advertising tools to reach a broader audience on Instagram. Conclusion [Instagram](https://restaurant.eatapp.co/blog/instagram-post-ideas-restaurant) is one of the best channels to get your feet wet with restaurant ads because it’s image-oriented rather than text-oriented. Since visuals do a great job at inviting people to come in for breakfast, lunch, aperitif, or dinner, they really set the scene. Hence, integrating Instagram advertising into your marketing strategy is a wonderful idea that’ll help you finally turn up the heat for your restaurant. Complete your bio with essential information. The Instagram app is crucial for restaurant marketing due to its large user base and the ability to create engaging content that promotes your offerings and enhances customer engagement. [![Grow Your Restaurant Brand With Social Media Learn how to create a successful social media strategy for your business. Download Now](https://no-cache.hubspot.com/cta/default/3390327/733a8887-a731-4ea8-8e44-22bcc0779865.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/733a8887-a731-4ea8-8e44-22bcc0779865) Contents [Try Eat App](https://admin.eatapp.co/sign_up?utm_source=Blog&utm_medium=Sidebar&utm_campaign=restaurant.eatapp.co&utm_content=paid-restaurant-ads-on-instagram) ![restaurant ads ](https://restaurant.eatapp.co/hs-fs/hubfs/1.png?width=670&height=440&name=1.png) Author [![Ryan Andrews](https://restaurant.eatapp.co/hs-fs/hubfs/ryan.webp?width=46&height=46&name=ryan.webp)](https://restaurant.eatapp.co/blog/author/ryan-andrews) [Ryan Andrews](https://restaurant.eatapp.co/blog/author/ryan-andrews) Director of Marketing at Eat App For the past 7+ years Ryan has been focused on helping restaurants succeed with digital marketing and front-of-house operations. He is Director Marketing at Eat App. [![author-linkedIn](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/mdi_linkedin.png?width=24&height=24&name=mdi_linkedin.png)](https://www.linkedin.com/in/ryan-andrews-655956a9/) Reviewed by [![Nezar Kadhem](https://restaurant.eatapp.co/hs-fs/hubfs/Nezar%20Kadhem.webp?width=512&height=512&name=Nezar%20Kadhem.webp) Nezar Kadhem Co-founder and CEO of Eat App](https://restaurant.eatapp.co/blog/author/nezar-kadhem) He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience. [![author-linkedIn](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/mdi_linkedin.png?width=24&height=24&name=mdi_linkedin.png)](https://www.linkedin.com/in/nezarkadhem/) **Share this article!** [![facebook](https://restaurant.eatapp.co/hubfs/EAtapp-2022/December/images/facebook.svg)](https://www.facebook.com/sharer/sharer.php?u=https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram) [![linkedIn](https://restaurant.eatapp.co/hubfs/EAtapp-2022/December/images/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram&title=Best%20Restaurant%20Instagram%20Ads%20Examples%20(Including%20How%20Tos)) [![whatsapp](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/watsapp-new.svg)](https://api.whatsapp.com/send?text=Best%20Restaurant%20Instagram%20Ads%20Examples%20(Including%20How%20Tos):%20https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram) [![twiter](https://restaurant.eatapp.co/hubfs/EAtapp-2022/December/images/twitter.svg)](https://twitter.com/intent/tweet?url=https://restaurant.eatapp.co/blog/paid-restaurant-ads-on-instagram&text=Best%20Restaurant%20Instagram%20Ads%20Examples%20(Including%20How%20Tos)) ### Related articles [![](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(53)%20(1).webp?width=314&height=175&name=Eat%20(53)%20(1).webp) 190 Catchy Restaurant Slogans:... A great slogan can be the key to setting your...](https://restaurant.eatapp.co/blog/restaurant-slogans) [![](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(45)%20(1)-1.webp?width=314&height=175&name=Eat%20(45)%20(1)-1.webp) 182 Creative Restaurant Name:... Naming a restaurant is a key branding decision,...](https://restaurant.eatapp.co/blog/restaurant-names) [![restaurant marketing framework](https://restaurant.eatapp.co/hs-fs/hubfs/Screen%20Shot%202019-02-26%20at%204.41.22%20PM.webp?width=314&height=175&name=Screen%20Shot%202019-02-26%20at%204.41.22%20PM.webp) 36 Marketing Campaigns to:... To promote your restaurant effectively, start by...](https://restaurant.eatapp.co/blog/restaurant-marketing-strategies) [![9 Best Free Restaurant Logo Makers (Detailed Guide)](https://restaurant.eatapp.co/hs-fs/hubfs/famous%20restaurant%20logo.webp?width=314&height=175&name=famous%20restaurant%20logo.webp) 9+ Best Free Restaurant Logo:... A restaurant's logo is the language it speaks to...](https://restaurant.eatapp.co/blog/marketing/9-free-restaurant-logo-makers) ## Join restaurants in 90+ countries using Eat App [![Get Started](https://no-cache.hubspot.com/cta/default/3390327/e369d415-cd5b-44f6-b759-1024674024e8.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/e369d415-cd5b-44f6-b759-1024674024e8) [![Request demo](https://no-cache.hubspot.com/cta/default/3390327/b28b6559-2917-47af-8483-58a791979b58.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/b28b6559-2917-47af-8483-58a791979b58) [![Eat App](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20App%20Logo%20(3).webp?width=144&height=72&name=Eat%20App%20Logo%20(3).webp "Eat App")](https://restaurant.eatapp.co/) Empowering restaurants, one table at a time Discover seamless dining with Eat App [![Instagram Logo](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/vector-images/social-icons/Instagram-Icon.svg)](https://www.instagram.com/eatapp/) [![Facebook Logo](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/vector-images/social-icons/Facebook-Icon.svg)](https://www.facebook.com/eat.app.restaurant.reservations/) [![Twitter](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/vector-images/social-icons/Twitter-Icon.svg)](https://twitter.com/eatappco) [![youtube](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/vector-images/social-icons/Youtube-Icon.svg)](https://www.youtube.com/channel/UCh6BqA1lGljj3cixt3PQwJA) [![linkedin](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/vector-images/social-icons/Linkedin-Icon.svg)](https://ae.linkedin.com/company/eat-app) [![google play](https://restaurant.eatapp.co/hubfs/Eatapp-2021/google-pay.svg)](https://play.google.com/store/apps/details?id=com.eatapp.clementine&hl=en&gl=US) [![apple-play-store](https://restaurant.eatapp.co/hubfs/Eatapp-2021/app-store.svg)](https://apps.apple.com/us/app/eat-app-manager-for-iphone/id1481318419) Ask AI for a summary of Eat App [![ChatGPT](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/icons/chat-gpt-logo.jpeg?width=52&height=52&name=chat-gpt-logo.jpeg)](https://chatgpt.com/?q=I%27m+a+restaurant+owner+evaluating+Eat+App.+Based+on+their+website%2C+can+you+summarize+what+Eat+App+does%2C+the+restaurant+operations+problems+it+solves%2C+its+reservation+and+table+management+features%2C+CRM+and+marketing+capabilities%2C+AI+features%2C+who+it%27s+built+for%2C+and+the+business+benefits%3F+Website%3A+https%3A%2F%2Frestaurant.eatapp.co%2Fblog%2Fpaid-restaurant-ads-on-instagram) [![Claude](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/icons/Claude-logo.webp?width=52&height=52&name=Claude-logo.webp)](https://claude.ai/new?q=I%27m+a+restaurant+owner+evaluating+Eat+App.+Based+on+their+website%2C+can+you+summarize+what+Eat+App+does%2C+the+restaurant+operations+problems+it+solves%2C+its+reservation+and+table+management+features%2C+CRM+and+marketing+capabilities%2C+AI+features%2C+who+it%27s+built+for%2C+and+the+business+benefits%3F+Website%3A+https%3A%2F%2Frestaurant.eatapp.co%2Fblog%2Fpaid-restaurant-ads-on-instagram) [![Perplexity](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/icons/Perplexity-logo.webp?width=52&height=52&name=Perplexity-logo.webp)](https://www.perplexity.ai/?q=I%27m+a+restaurant+owner+evaluating+Eat+App.+Based+on+their+website%2C+can+you+summarize+what+Eat+App+does%2C+the+restaurant+operations+problems+it+solves%2C+its+reservation+and+table+management+features%2C+CRM+and+marketing+capabilities%2C+AI+features%2C+who+it%27s+built+for%2C+and+the+business+benefits%3F+Website%3A+https%3A%2F%2Frestaurant.eatapp.co%2Fblog%2Fpaid-restaurant-ads-on-instagram) [![Gemini](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/icons/gemini-logo.png?width=52&height=52&name=gemini-logo.png)](https://www.google.com/search?udm=50&aep=11&q=I%27m+a+restaurant+owner+evaluating+Eat+App.+Based+on+their+website%2C+can+you+summarize+what+Eat+App+does%2C+the+restaurant+operations+problems+it+solves%2C+its+reservation+and+table+management+features%2C+CRM+and+marketing+capabilities%2C+AI+features%2C+who+it%27s+built+for%2C+and+the+business+benefits%3F+Website%3A+https%3A%2F%2Frestaurant.eatapp.co%2Fblog%2Fpaid-restaurant-ads-on-instagram) [![Grok](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/icons/Grok-logo.webp?width=52&height=52&name=Grok-logo.webp)](https://x.com/i/grok?text=I%27m+a+restaurant+owner+evaluating+Eat+App.+Based+on+their+website%2C+can+you+summarize+what+Eat+App+does%2C+the+restaurant+operations+problems+it+solves%2C+its+reservation+and+table+management+features%2C+CRM+and+marketing+capabilities%2C+AI+features%2C+who+it%27s+built+for%2C+and+the+business+benefits%3F+Website%3A+https%3A%2F%2Frestaurant.eatapp.co%2Fblog%2Fpaid-restaurant-ads-on-instagram) Features - 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[Eat App is trusted & secure](https://trust.eatapp.co/) ```json { "@context" : "https://schema.org", "@type" : "Article", "articleSection" : "Marketing", "author" : { "@type" : "Person", "description" : "For the past 7+ years Ryan has been focused on helping restaurants succeed with digital marketing and front-of-house operations. 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