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How to Re-Open Your Restaurant 2

Published: May 29, 2024 1 min
Author
Director of Marketing at Eat App
Reviewed by
Co-founder and CEO of Eat App
marriot-uses-eatapp

Fairmont the Palm is a luxury 5-star hotel based in the UAE and located in the prestigious Palm area of Dubai. The hotel has 6 F&B outlets providing a varying range of culinary experiences to its guests.

The Challenge

Fairmont the Palm had been using Eat2Eat for over 6 years but felt that the system was not providing them with a platform to cater for their current requirements. Three of the key areas of dissatisfaction were:

  1. Call Centre

    Lack of ability for their central reservation team to have an overview of all restaurants when taking reservations, giving them no option to cross sell or have a clear understanding of available inventory.

  2. Call Centre

    Lack of ability for their central reservation team to have an overview of all restaurants when taking reservations, giving them no option to cross sell or have a clear understanding of available inventory.

  3. Call Centre

    Lack of ability for their central reservation team to have an overview of all restaurants when taking reservations, giving them no option to cross sell or have a clear understanding of available inventory.

They were also concerned that changing provider would be detrimental to the business and cause issues with the transfer of historical data and team training.

marriot-uses-eatapp

The Solution

Eat App provided Fairmont the Palm with a reservations and table management solution that resolved all of their pain points and increased revenue, efficiency and customer retention.

Omnisearch

Eat App’s unique Ominserach feature allows central reservation teams and call centres to have an overview of available restaurant inventory from one screen providing staff with the ability to cross-sell and ensure optimisation from both revenue and efficiency standpoints.

Omnisearch

Eat App’s unique Ominserach feature allows central reservation teams and call centres to have an overview of available restaurant inventory from one screen providing staff with the ability to cross-sell and ensure optimisation from both revenue and efficiency standpoints.

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Omnisearch

Eat App’s unique Ominserach feature allows central reservation teams and call centres to have an overview of available restaurant inventory from one screen providing staff with the ability to cross-sell and ensure optimisation from both revenue and efficiency standpoints.

Eat App performed the transition and installation process with ease. Prior to installation the Eat Tech team transferred all existing customer data from the Eat2Eat CRM in to the Eat App software, whilst doing this they also merged any repeated customer data to provide a concise database. The Fairmont staff attended a group training session where their Eat App Account Manager provided a full group training of the software and its features to all stakeholders and then implemented the software across all outlets.

Contents

Author

Director of Marketing at Eat App

For the past 7+ years Ryan has been focused on helping restaurants succeed with digital marketing and front-of-house operations. He is Director Marketing at Eat App.

Reviewed by

Nezar Kadhem

Nezar Kadhem

Co-founder and CEO of Eat App

He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience.

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