GBL Group

GBL Group is a Bahrain based fine-dining and bar group based in Bahrain. The group has seen rapid expansion over the past 3 years and runs some of Bahrain's most loved F&B establishments. 

About GBL

Founded by three entrepreneurs - one German, one Bahrani and one Lebanese - hence the name "GBL", the is built around the idea of merging cultures, strong brand and a hands-on approach from the founding team. For GBL, getting the customer experience right is at the heart of everything they do. So far it's been a runaway success.

The Challenge

GBL needed a system that could support a growing restaurant portfolio extremely focused on the guest experience. That means they needed a way to manage guest and records accurately and ensuring the their best guests have the best experience each and every time.  

1. Control the flow of VIPs and regular guests

   Some of GBL's venues they are very small and they have worked hard to cultivate a sense of exclusivity and luxury. To support this they needed a system that could easily track their best customers 

2. Call Centre

   Lack of ability for their central reservation team to have an overview of all restaurants when taking reservations, giving them no option to cross sell or have a clear understanding of available inventory.

3. Call Centre

   Lack of ability for their central reservation team to have an overview of all restaurants when taking reservations, giving them no option to cross sell or have a clear understanding of available inventory.

They were also concerned that changing provider would be detrimental to the business and cause issues with the transfer of historical data and team training.

The Solution

Eat App provided Fairmont the Palm with a reservations and table management solution that resolved all of their pain points and increased revenue, efficiency and customer retention.

Omnisearch

Eat App’s unique Ominserach feature allows central reservation teams and call centres to have an overview of available restaurant inventory from one screen providing staff with the ability to cross-sell and ensure optimisation from both revenue and efficiency standpoints.

Omnisearch

Eat App’s unique Ominserach feature allows central reservation teams and call centres to have an overview of available restaurant inventory from one screen providing staff with the ability to cross-sell and ensure optimisation from both revenue and efficiency standpoints.

Omnisearch

Eat App’s unique Ominserach feature allows central reservation teams and call centres to have an overview of available restaurant inventory from one screen providing staff with the ability to cross-sell and ensure optimisation from both revenue and efficiency standpoints.

Eat App performed the transition and installation process with ease. Prior to installation the Eat Tech team transferred all existing customer data from the Eat2Eat CRM in to the Eat App software, whilst doing this they also merged any repeated customer data to provide a concise database. The Fairmont staff attended a group training session where their Eat App Account Manager provided a full group training of the software and its features to all stakeholders and then implemented the software across all outlets.