---
title: 36 Marketing Campaigns to Promote your Restaurant
description: Discover 36 actionable restaurant marketing strategies to boost reservations, grow your online presence, and enhance customer loyalty. Start now!
image: https://restaurant.eatapp.co/hubfs/Screen%20Shot%202019-02-26%20at%204.41.22%20PM.webp
---

[![Eat App Logo](https://restaurant.eatapp.co/hubfs/Eatapp-2023/Landing-page/eat-app-logo.svg)](https://restaurant.eatapp.co)

[Log in](https://admin.eatapp.co/sign_in)

- Product
  
  Product
  
  Features
  
    - [![Online reservations](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/bx_globe.svg) Online Reservations](https://restaurant.eatapp.co/restaurant-reservation-software)
    - [![Powered by AI](https://restaurant.eatapp.co/hubfs/Powered%20by%20AI.svg) AI Powered](https://restaurant.eatapp.co/ai-restaurant-software)
    - [![Booking channels](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector.svg) Booking Channels](https://restaurant.eatapp.co/booking-channels)
    - [![WhatsApp Brand icon (1)](https://restaurant.eatapp.co/hubfs/WhatsApp%20Brand%20icon%20(1).svg) WhatsApp Messaging](https://restaurant.eatapp.co/whatsapp-messaging-for-restaurants)
    - [![Table management](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(1).svg) Table management](https://restaurant.eatapp.co/table-management)
    - [![loyality-icon](https://restaurant.eatapp.co/hubfs/eatapp-2024/loyality-icon.svg) Loyalty Suite](https://restaurant.eatapp.co/loyalty-suite)
    - [![Guest database and crm](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group%20289293.svg) Guest database & CRM](https://restaurant.eatapp.co/crm-restaurants)
    - [![shift-management-icon](https://restaurant.eatapp.co/hubfs/shift-management-icon.svg) Shift management](https://restaurant.eatapp.co/shift-management)
    - [![reports and trends](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group%20289294.svg) Reports & Trends](https://restaurant.eatapp.co/analytics)
    - [![pay-at-table](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/pay-at-table/pay-at-table.svg) Pay At Table](https://restaurant.eatapp.co/pay-at-table)
    - [![Waitlist](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group%20289295.svg) Waitlist](https://restaurant.eatapp.co/waitlist)
    - [![event-management](https://restaurant.eatapp.co/hubfs/Eatapp-2025/global/icons/event-management.svg) Event Management](https://restaurant.eatapp.co/event-management-software)
    - [![review-management](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/review-management.svg) Review Management](https://restaurant.eatapp.co/review-management)
    - [![venue-management](https://restaurant.eatapp.co/hubfs/Eatapp-2025/venue-management.svg) Venue Management](https://restaurant.eatapp.co/venue-management)

  Eat App for
  
    - [![Host Stand Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Host%20Stand%20Image.webp?width=400&height=202&name=Host%20Stand%20Image.webp) ![Host stand](https://restaurant.eatapp.co/hubfs/eva_person-outline.svg) Host Stand](https://restaurant.eatapp.co/host-stand)
    - [![Dine In Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Dine%20In%20Image.webp?width=400&height=202&name=Dine%20In%20Image.webp) ![dine in experience](https://restaurant.eatapp.co/hubfs/fluent_food-24-regular-1.svg) Dine-in Experience](https://restaurant.eatapp.co/dine-in-experience)
    - [![Marketing Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Marketing%20Image.webp?width=400&height=202&name=Marketing%20Image.webp) ![marketing](https://restaurant.eatapp.co/hubfs/nimbus_marketing.svg) Marketing](https://restaurant.eatapp.co/restaurant-marketing)
    - [![Integrations Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Integrations%20Image.webp?width=400&height=202&name=Integrations%20Image.webp) ![Integrations](https://restaurant.eatapp.co/hubfs/icon-park-outline_connect.svg) Integrations](https://eatapp.co/integrations)

  [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups)
  
  [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1)
- Customers
  
  Customers
  
  Eat App for
  
    - [![Restaurants Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Restaurants%20Image.webp?width=400&height=202&name=Restaurants%20Image.webp) ![For restaurants](https://restaurant.eatapp.co/hubfs/fluent_food-24-regular-1.svg) Restaurants](https://restaurant.eatapp.co/software-for-restaurants)
    - [![Enterprise Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Enterprise%20Image.webp?width=400&height=202&name=Enterprise%20Image.webp) ![Enterprise](https://restaurant.eatapp.co/hubfs/ri_hotel-line.svg) Enterprise](https://restaurant.eatapp.co/for-hospitality-groups)
    - [![Hospitality Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Hospitality%20Image.webp?width=400&height=202&name=Hospitality%20Image.webp) ![Hospitality groups](https://restaurant.eatapp.co/hubfs/ri_community-line.svg) Hospitality Groups](https://restaurant.eatapp.co/for-hospitality-groups)
    - [![Cafes](https://restaurant.eatapp.co/hubfs/Coffee-1.svg) Cafes](https://restaurant.eatapp.co/software-for-cafes)
    - [![Hotels Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Hotels%20Image.webp?width=400&height=202&name=Hotels%20Image.webp) ![Hotels](https://restaurant.eatapp.co/hubfs/lucide_concierge-bell.svg) Hotels](https://restaurant.eatapp.co/for-hotels)
    - [![Bars & Brewery Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Bars%20%26%20Brewery%20Image.webp?width=400&height=202&name=Bars%20%26%20Brewery%20Image.webp) ![Bars & Breweries](https://restaurant.eatapp.co/hubfs/Vector-4.svg) Bars & Breweries](https://restaurant.eatapp.co/software-for-bars)
    - [![Nightlife Image](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Nightlife%20Image.webp?width=400&height=202&name=Nightlife%20Image.webp) ![Nightlife](https://restaurant.eatapp.co/hubfs/Clip%20path%20group.svg) Nightlife](https://restaurant.eatapp.co/software-for-nightclubs)

   Case studies

  [View all](https://restaurant.eatapp.co/blog/topic/case-studies)

  ![case-studies-icon](https://restaurant.eatapp.co/hubfs/Eatapp-2025/home/case-studies-icon.svg)
  
  ### [Moving from Pen and Paper to Reservation Software](https://restaurant.eatapp.co/blog/moving-pen-paper-to-reservation-software)
  
  Our latest case study takes a look at Bombay Bungalow - a..

  ![case-studies-icon](https://restaurant.eatapp.co/hubfs/Eatapp-2025/home/case-studies-icon.svg)
  
  ### [Providing guests with seamless online booking options](https://restaurant.eatapp.co/blog/providing-guests-with-a-seamless-online-booking-option-and-improving-guest-loyalty)
  
  Our latest case study takes a look at not one but two exquisite...

  [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups)
  
  [Request demo ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/cs/c/?cta_guid=68ca4857-91b1-4db2-824c-4376712a3271&signature=AAH58kEI6d6HW7QesiG7NRf_zGKfpw00dg&utm_referrer=https%3A%2F%2Fapp.hubspot.com%2F&portal_id=3390327&pageId=134702448477&placement_guid=4061114a-c5d0-48e7-a157-a53b2b49732c&click=bdaa4274-956d-45f7-84e0-ee74382ad6de&redirect_url=APefjpHhhS1kTetesBqywNwoHrwbNq-GZOVIXw67IxzkRCvnoRl3bd7B1Qxpua2engDEnPHo4PggEFIL2UlBJ6aT2TsHwO-9Bxk6n8HujPjU2UG2YkaB0CdQOYISHC_ZDgMcLJafABw-_vEAhqZpFX8Wk11SlL41AEuAfrzIWNvuhdY0KgiYtzy2QHcwOaWsm5ArVWyEoChVD2FYdWQgq990hg_BIk9HYRMCzEzbSl-ko4AH7xwIw2JWN_ZMFCyn0WRUqxq4-p6XDZ4Ie-c73i1rfUEEqtIU7g&hsutk=f119a48eaaca834954aba37a26f03d71&canon=https%3A%2F%2Frestaurant.eatapp.co%2F&ts=1758189673927&__hstc=45788219.f119a48eaaca834954aba37a26f03d71.1758094528211.1758094528211.1758094528211.1)
- [Pricing](https://restaurant.eatapp.co/pricing)
  
  Pricing
- [How it works?](https://restaurant.eatapp.co/demo)
  
  How it works?
- Resources
  
  Resources
  
  Learn
  
    - [![Eat App Blog](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(2).svg) Blogs](https://restaurant.eatapp.co/blog)
    - [![How to guides](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Group.svg) Guides & Tools](https://restaurant.eatapp.co/resources-and-guides)
    - [![Help center](https://restaurant.eatapp.co/hubfs/EAtapp-2022/images/2023-updated-home/menu-icons/Vector%20(3).svg) Help Center](https://restaurant.eatapp.co/knowledge)
    - [![case-studies](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/case-studies.svg) Case Studies](https://restaurant.eatapp.co/blog/topic/case-studies)
    - [![Ai Prompt guide Brand icon](https://restaurant.eatapp.co/hubfs/Ai%20Prompt%20guide%20Brand%20icon.svg) AI Prompt Guides](https://restaurant.eatapp.co/ai-restaurant-guides)
    - [![become a partner](https://restaurant.eatapp.co/hubfs/Eatapp-2025/icons/become%20a%20partner.svg) Become a partner](https://restaurant.eatapp.co/become-a-partner-eat-app)

   Featured blogs

  [View all](https://restaurant.eatapp.co/blog)

  [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(16).png?width=200&name=image%20(16).png)](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai)
  
  ### [Introducing the Eat App × Supy Integration:...](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai)
  
   Restaurants collect valuable data every day from reservations and...

  [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(15).png?width=200&name=image%20(15).png)](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration)
  
  ### [Introducing the Eat App × MyAutobot Voice AI...](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration)
  
   Your restaurant phone handles much more than reservations. Guests...

   AI prompt guides

  [View all](https://restaurant.eatapp.co/resources-and-guides)

  ![TripAdvisor & More Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/TripAdvisor%20%26%20More%20Bookings%20(1)-1.png?width=1812&height=1072&name=TripAdvisor%20%26%20More%20Bookings%20(1)-1.png)
  
  ### [Customer Acquisition Strategy eBook](https://restaurant.eatapp.co/free-customer-acquisition-guide-for-restaurants)
  
  How to get more guests online and triple your restaurant revenue.

  ![Google Bookings (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Google%20Bookings%20(1)-2.png?width=1812&height=1072&name=Google%20Bookings%20(1)-2.png)
  
  ### [Set Up Google Reservations](https://restaurant.eatapp.co/restaurant-google-my-business-optimization-ebook)
  
  Receive bookings from millions of potential diners searching your restaurant on Google.

   Featured blogs

  [View all](https://restaurant.eatapp.co/blog)

  [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(16).png?width=200&name=image%20(16).png)](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai)
  
  ### [Introducing the Eat App × Supy Integration:...](https://restaurant.eatapp.co/blog/eat-app-supy-integration-smarter-restaurant-decisions-with-ai)
  
   Restaurants collect valuable data every day from reservations and...

  [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(15).png?width=200&name=image%20(15).png)](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration)
  
  ### [Introducing the Eat App × MyAutobot Voice AI...](https://restaurant.eatapp.co/blog/eat-app-myautobot-voice-ai-integration)
  
   Your restaurant phone handles much more than reservations. Guests...

  [![service charge](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(57)%20(1)-1.webp?width=200&name=Eat%20(57)%20(1)-1.webp)](https://restaurant.eatapp.co/blog/what-is-service-charge)
  
  ### [What Is Service Charge? The 2026 Guide for...](https://restaurant.eatapp.co/blog/what-is-service-charge)
  
   Six people, one long table, a $180 tab. The check lands and the...

  [![](https://restaurant.eatapp.co/hs-fs/hubfs/image%20(14).png?width=200&name=image%20(14).png)](https://restaurant.eatapp.co/blog/eat-app-mews-integration)
  
  ### [Introducing the Eat App × Mews Integration](https://restaurant.eatapp.co/blog/eat-app-mews-integration)
  
   Hotels are increasingly looking for technology that connects the...

   Featured guides & tools

  [View all](https://restaurant.eatapp.co/resources-and-guides)

  ![TripAdvisor & More Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/TripAdvisor%20%26%20More%20Bookings%20(1)-1.png?width=200&name=TripAdvisor%20%26%20More%20Bookings%20(1)-1.png)
  
  ### [Customer Acquisition Strategy eBook](https://restaurant.eatapp.co/free-customer-acquisition-guide-for-restaurants)
  
  How to get more guests online and triple your restaurant revenue.

  ![Google Bookings (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Google%20Bookings%20(1)-2.png?width=200&name=Google%20Bookings%20(1)-2.png)
  
  ### [Set Up Google Reservations](https://restaurant.eatapp.co/restaurant-google-my-business-optimization-ebook)
  
  Receive bookings from millions of potential diners searching your restaurant on Google.

  ![Instagram Bookings (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/Instagram%20Bookings%20(1)-1.png?width=200&name=Instagram%20Bookings%20(1)-1.png)
  
  ### Instagram Booking Widget Checklist
  
  Activate your “Book now” button and allows diners to book from your IG profile.

  ![Facebook Integration Rectangle (1)-1-png](https://restaurant.eatapp.co/hs-fs/hubfs/Facebook%20Integration%20Rectangle%20(1)-1-png.webp?width=200&name=Facebook%20Integration%20Rectangle%20(1)-1-png.webp)
  
  ### [Turn Your Social Media Followers Into Guests](https://restaurant.eatapp.co/turn-social-media-followers-into-customers)
  
  This eBook guides you through social media integrations and how you can convert...

   Featured help articles

  [View all](https://restaurant.eatapp.co/knowledge)

  ![Eat App Overview](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Eat%20App%20Overview.webp?width=200&name=Eat%20App%20Overview.webp)
  
  ### [Eat App Overview](https://restaurant.eatapp.co/knowledge/eat-app-overview)
  
  Overview of Eat App and our products

  ![Get Started](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Get%20Started.webp?width=200&name=Get%20Started.webp)
  
  ### [Getting Started](https://restaurant.eatapp.co/knowledge/getting-started)
  
  How to set up your restaurant

  ![Featured Guides](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/Featured%20Guides.webp?width=200&name=Featured%20Guides.webp)
  
  ### [Feature Guides](https://restaurant.eatapp.co/knowledge/feature-guides)
  
  Detailed run-down of all our features

  ![FAQs](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/FAQs.webp?width=200&name=FAQs.webp)
  
  ### [FAQs](https://restaurant.eatapp.co/knowledge/faqs)
  
  We answer your burning questions

   Featured case studies

  [View all](https://restaurant.eatapp.co/blog/topic/case-studies)

  ![Image uploaded from iOS-8-1](https://restaurant.eatapp.co/hs-fs/hubfs/Image%20uploaded%20from%20iOS-8-1.webp?width=200&name=Image%20uploaded%20from%20iOS-8-1.webp)
  
  ### [Case Study: Moving from Pen and Paper..](https://restaurant.eatapp.co/blog/moving-pen-paper-to-reservation-software)
  
  Our latest case study takes a look at Bombay Bungalow - a newly re-branded...

  ![la-perle--jpeg](https://restaurant.eatapp.co/hs-fs/hubfs/la-perle--jpeg.jpeg?width=200&name=la-perle--jpeg.jpeg)
  
  ### [Case Study: Providing guests with..](https://restaurant.eatapp.co/blog/providing-guests-with-a-seamless-online-booking-option-and-improving-guest-loyalty)
  
  Our latest case study takes a look at not one but two exquisite restaurants..

  ![Ula\_hero\_small-scaled](https://restaurant.eatapp.co/hs-fs/hubfs/Ula_hero_small-scaled.webp?width=200&name=Ula_hero_small-scaled.webp)
  
  ### [Case Study: Putting Your Staff First](https://restaurant.eatapp.co/blog/case-study-putting-your-staff-first)
  
  Our latest case study takes a look at Dubai's most awarded F&B group, Solutions..

  ![download (1)](https://restaurant.eatapp.co/hs-fs/hubfs/download%20(1).webp?width=200&name=download%20(1).webp)
  
  ### [Case Study: Managing Large Restaurant Venues](https://restaurant.eatapp.co/blog/case-study-managing-a-large-restaurant-venue)
  
  Our latest case study takes a look at La Cuadra de Salvador, an exclusive..
  
   

   Featured AI prompt guides

  [View all](https://restaurant.eatapp.co/ai-restaurant-guides)

  ![Eat (34) (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(34)%20(1)-2.webp?width=200&name=Eat%20(34)%20(1)-2.webp)
  
  ### [Simplify your Restaurant Operations with AI](https://restaurant.eatapp.co/free-ai-operations-guide)
  
  Say hello to time spent driving revenue, improving operations..

  ![Eat (18) (1)-2](https://restaurant.eatapp.co/hs-fs/hubfs/Eat%20(18)%20(1)-2.webp?width=200&name=Eat%20(18)%20(1)-2.webp)
  
  ### [Create Responses to Guest Feedback](https://restaurant.eatapp.co/ai-guestfeedback-guide)
  
  Respond thoughtfully to reviews to show appreciation, address concerns..

  ![Fine-Dining-Restaurant-Menu-Design-1](https://restaurant.eatapp.co/hs-fs/hubfs/Fine-Dining-Restaurant-Menu-Design-1.png?width=200&name=Fine-Dining-Restaurant-Menu-Design-1.png)
  
  ### [Create the Ultimate Restaurant Menu with AI](https://restaurant.eatapp.co/ai-menu-guide)
  
  Design a menu that’s not only visually appealing but also tailored to your..

   Become A Partner

  [View all](https://restaurant.eatapp.co/become-a-partner-eat-app)

  ![become-a-partner](https://restaurant.eatapp.co/hs-fs/hubfs/Eatapp-2025/home/become-a-partner.png?width=200&name=become-a-partner.png)
  
  ### [Become a Partner](https://restaurant.eatapp.co/become-a-partner-eat-app)
  
  Boost Revenue with Eat App partner

  ![integration](https://restaurant.eatapp.co/hs-fs/hubfs/integration.png?width=200&name=integration.png)
  
  ### [Integrations](https://eatapp.co/integrations)
  
  Boost Revenue with Eat App integrations

  [Enterprise sales ![green-arrow](https://restaurant.eatapp.co/hubfs/Eatapp-2025/images/green-arrow.svg)](https://restaurant.eatapp.co/for-hospitality-groups)
  
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# 36 Marketing Campaigns to Promote your Restaurant

 Published:  October 10, 2025 11 min

 Author

[![Elana Kroon](https://restaurant.eatapp.co/hs-fs/hubfs/Elana%20Kroon%20Eat%20App.webp?width=46&height=46&name=Elana%20Kroon%20Eat%20App.webp)](https://restaurant.eatapp.co/blog/author/elana-kroon)

[Elana Kroon](https://restaurant.eatapp.co/blog/author/elana-kroon)

 Senior Restaurant Specialist at Eat App

 Reviewed by

![Carl](https://restaurant.eatapp.co/hs-fs/hubfs/Carl.jpg?width=800&height=800&name=Carl.jpg)

 Carl Jacobs

 CEO of Apicbase

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 Author

[![Elana Kroon](https://restaurant.eatapp.co/hs-fs/hubfs/Elana%20Kroon%20Eat%20App.webp?width=46&height=46&name=Elana%20Kroon%20Eat%20App.webp)](https://restaurant.eatapp.co/blog/author/elana-kroon)

[Elana Kroon](https://restaurant.eatapp.co/blog/author/elana-kroon)

 Senior Restaurant Specialist at Eat App

 Reviewed by

![Carl](https://restaurant.eatapp.co/hs-fs/hubfs/Carl.jpg?width=800&height=800&name=Carl.jpg)

 Carl Jacobs

 CEO of Apicbase

To promote your restaurant effectively, start by implementing the following strategies:

- Add reservation links to Google Business
- Make dishes "Instagrammable"
- Improve local SEO for better online visibility
- Follow a structured marketing framework
- Send effective email marketing campaigns
- Focus on building customer loyalty
- Collect and use guest data

Now, let's look a bit deeper into what a restaurant marketing strategy is and why it matters.

What is a restaurant marketing strategy?

A restaurant marketing strategy helps increase sales and profits by attracting guests to your restaurant. It includes tactics like advertising, promotions, events, [customer loyalty programs](https://restaurant.eatapp.co/loyalty-suite), customer service, menu design, pricing, and location to promote your business effectively.

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

Using data analytics allows restaurants to personalize these strategies. With accurate insights, marketing campaigns can be tailored to customer preferences—resulting in more relevant offers and improved customer satisfaction.

 Carl Jacobs, CEO of Apicbase

![material-symbols\_lightbulb](https://restaurant.eatapp.co/hubfs/material-symbols_lightbulb.svg)

#### Pro tip

Eat App’s new Loyalty Suite helps restaurants reward guests and boost repeat business with customizable rewards and seamless integration. Learn more here: [Eat App Loyalty Suite](https://restaurant.eatapp.co/loyalty-suite).

## Why is a restaurant marketing strategy important?

A restaurant's marketing strategy is key to its success. To attract guests, you need to promote your restaurant, and you don’t have to spend a lot of money to do so. Affordable and effective methods include social media campaigns, [SEO](https://restaurant.eatapp.co/blog/seo-restaurant-success-online), and [email marketing](https://restaurant.eatapp.co/blog/5-simple-email-marketing-ideas-for-restaurants).

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

People looking to fill their stomachs now have a dizzying array of possible options, and restaurants must compete for customer attention beyond location.

 Marketing Expert, David Jones.

An effective restaurant marketing plan helps you stand out from the competition by applying a clear strategy for restaurant visibility, loyalty and engagement.

## How to build a restaurant marketing strategy

I set clear marketing goals, like increasing brand awareness or driving sales, to stay focused and measure success. I conduct market research to understand my competition and identify opportunities, using this to create a unique value proposition.

I develop a marketing mix (product, price, promotion, and place) to align my plan with my business goals and audience needs. After implementing my strategy, I track progress and adjust as needed to ensure success.

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

I also recommend integrating Search Engine Marketing (SEM) to improve your restaurant’s discoverability. SEM ensures your restaurant appears when hungry customers are actively searching online. This visibility drives targeted traffic and boosts reservations.

 Carl Jacobs, CEO of Apicbase

Every strategy for restaurant success should include SEM, social media, and customer engagement tools as part of a holistic restaurant marketing plan.

Let’s continue with more marketing tips and ideas below.

Best restaurant marketing strategies

### 1. Add reservation links to Google Business

Yelp is becoming less relevant as Google dominates local restaurant searches. Skift's Megatrends highlighted this shift. If you haven’t already, set up a Google Business account to showcase your location, photos, and website links.

Once set up, use Google Business to boost local discovery and start driving more revenue.

- [Download your free guide on how to set up your Google Reservations](https://restaurant.eatapp.co/restaurant-google-my-business-optimization-ebook)

![gmb-1](https://restaurant.eatapp.co/hs-fs/hubfs/gmb-1.webp?width=580&height=271&name=gmb-1.webp)

 

One way to increase reservations is by adding a reservation link to your GMB page. Google now lets you add a link under the 'reservations' field, connecting directly to your website or reservation system.

This provides a frictionless way for people to make reservations from your Google profile. Some restaurants see up to a 20% increase in online reservations with this feature.

- [Interested in adding a "Reserve a Table" button](https://www.eatapp.co/) to your restaurant's Google profile? Click here to [sign up for Eat App for free](https://admin.eatapp.co/sign_up?utm_source=Marketing+Strategy+Post&utm_medium=Top+Part&utm_campaign=restaurant.eatapp.co&utm_content=free+sign+up) and instantly activate your button.

### 2. Send email marketing that works (ie. personalized and automated)

Many restaurant marketing guides suggest sending a generic email newsletter, but this often gets overlooked. I recommend restaurants customize their emails based on past interactions. For example, content should differ for someone who visited once in the last three months versus a frequent guest. Using customer data and email automation tools, like those from [Eat App](https://restaurant.eatapp.co/loyalty-suite), allows for targeted, relevant emails that stand out and drive better engagement.

### 3. Send birthday reminder emails

As a marketing expert, I also recommend that restaurants take advantage of birthdays, which bring in larger parties and higher spending. To capture these diners, collect birthday info through phone calls, surveys, or online bookings.

Store it in a CRM, then send a personalized email 2–3 weeks before their birthday, highlighting why the restaurant is the best place to celebrate. Offering a special discount or perk can make the deal even more attractive.

[![Maintain your brand online (6) (1)-1-1](https://restaurant.eatapp.co/hs-fs/hubfs/Maintain%20your%20brand%20online%20(6)%20(1)-1-1.webp?width=400&height=301&name=Maintain%20your%20brand%20online%20(6)%20(1)-1-1.webp)](https://restaurant.eatapp.co/restaurant-marketing)

**Eat App can help you automatically do this!**

 

[![Sign up today at $0](https://no-cache.hubspot.com/cta/default/3390327/212f0874-8334-49b4-93e6-7cccf3ec873a.png)](https://cta-redirect.hubspot.com/cta/redirect/3390327/212f0874-8334-49b4-93e6-7cccf3ec873a)

### 4. Connect your front-of-house to your website with live chat

I believe live chat is the best way to connect with customers online. It's instant, like texting, and everyone loves that. Letting your staff handle the chat gives potential diners direct access to your restaurant with a personal touch. They can ask questions and book tables right in the chat window. Free live chat options are readily available online – just Google "[Free Live Chat for Website.](https://support.google.com/chat/answer/7653601?hl=en&co=GENIE.Platform%3DDesktop)" 

![material-symbols\_lightbulb](https://restaurant.eatapp.co/hubfs/material-symbols_lightbulb.svg)

#### Pro tip

Even better, platforms like Eat App offer direct WhatsApp messaging, which takes convenience to the next level. It's a powerful engagement tool, and a great way to outshine the competition. 

- Want to know about our WhatsApp feature? [Request a demo today!](https://restaurant.eatapp.co/request-a-demo-of-eat-app) 

### 5. Try the online reservation platforms

Online booking platforms play a key role in fine dining restaurant marketing, reaching millions of diners each month. While OpenTable was once a dominant option in the US, services like [Eat App](https://restaurant.eatapp.co/) are now emerging as top contenders, offering a more tailored experience based on your location.

#### Further reading

- [Find out more about OpenTable alternatives](https://restaurant.eatapp.co/blog/opentable-alternatives)

These platforms provide user-friendly websites and apps that make booking seamless, something many customers truly appreciate. Incorporating them into your marketing strategy can significantly boost your restaurant's visibility and reservations.

Many upscale restaurants factor these services into their annual marketing budgets. However, it’s worth evaluating whether these platforms are cost-effective for your business. If you're looking for an affordable alternative, Eat App’s free reservation system is an excellent solution.

While online booking platforms like Eat App and OpenTable are essential, it’s also critical to leverage other powerful discovery and community tools.

- **TripAdvisor** – A global platform that can significantly boost your visibility by showcasing verified guest reviews and top rankings. Maintaining an optimized TripAdvisor profile improves credibility and helps travelers find your restaurant more easily.
- **Happy Cow** – Perfect for vegetarian and vegan-friendly venues, Happy Cow connects your restaurant to eco-conscious diners seeking plant-based options. Listing here strengthens your brand image and taps into a rapidly growing audience segment.
- **Reddit** – Communities like r/food, r/vegan or local subreddits offer excellent engagement opportunities. Sharing authentic stories, menu updates, or event announcements on Reddit can organically increase awareness and customer trust.

Integrating these platforms into your restaurant marketing plan adds depth and reach to your strategy for restaurant growth and online visibility.

- [Download our free guest acquisition strategy eBook](https://restaurant.eatapp.co/free-customer-acquisition-guide-for-restaurants)

### 6. Work on the presentation of dishes so they are "Instagrammable"

'Instagrammable dessert' is a relatively new phrase in the world of restaurant marketing.

The basic idea is that the plating and presentation of a dish encourage people to take photos and share them online - especially on Instagram where hashtags like #foodporn are extremely popular. (We're talking millions of pictures.)

![Black-Tap\_Milkshakes (1)-1](https://restaurant.eatapp.co/hs-fs/hubfs/Black-Tap_Milkshakes%20(1)-1.webp?width=589&height=392&name=Black-Tap_Milkshakes%20(1)-1.webp)

### Tips to make your food "Instagrammable"

- Use ingredients with matching colors
- Create an experience or spectacle worth video-recording
- Make dishes that look good when photographed together
- Choose bright, bold colors
- Use flattering restaurant lighting
- Keep plates clean
- Think about the table setting too
- Add decorative elements that make people want to take pictures

Want more ideas? Check out our guide on Instagram post ideas for restaurants.

### 7. Run coupon and discount campaigns

Offering discounts or deals like "Buy One, Get One Free" can attract customers, especially for first-time visits. For higher-end restaurants, discounts can dilute your brand, so be strategic about how often you run them. When used effectively, they can bring customers back for repeat visits.

![material-symbols\_lightbulb](https://restaurant.eatapp.co/hubfs/material-symbols_lightbulb.svg)

#### Pro tip

With Eat App you can create discounted coupons, and attach them to your shift. Plus, you can share them via WhatsApp. 

 

![Dp88XkFXgAERVBK-1](https://restaurant.eatapp.co/hs-fs/hubfs/Dp88XkFXgAERVBK-1.webp?width=580&height=590&name=Dp88XkFXgAERVBK-1.webp)

 

### 8. Focus on customer loyalty

Customer loyalty is essential for repeat business. Loyal customers are cheaper to market to, and they often help spread the word through word-of-mouth.

Consider setting up a loyalty program to encourage repeat visits. Whether you run it in-house or use an app, a well-designed loyalty program can offer discounts or free items to keep customers coming back.

![material-symbols\_lightbulb](https://restaurant.eatapp.co/hubfs/material-symbols_lightbulb.svg)

#### Quick tip

[Eat App’s loyalty engine](https://www.eatapp.co) automates point awards based on spending, integrated with your reservations and CRM. Loyalty members visit 20% more often and spend 20% more per visit than non-members. A small boost in retention can lead to a significant profit increase.

### 9. Local online ads 

Most of your customers are local, so geo-targeting your ads is a smart move. Platforms like Google Ads, Facebook, and Instagram let you target people within a specific location. If you’re running online ads, make sure you’re targeting the right audience near your restaurant.

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

To take this a step further, implement geo-fencing. By sending targeted offers to smartphones when potential customers are nearby, you can convert walk-by traffic into loyal diners. Timing and relevance are key here.

 Carl Jacobs, CEO of Apicbase

### 10. Improve local discovery online aka Restaurant SEO

Many people search for terms like 'restaurants near me' every day. In fact, 'restaurants near me' gets 20 million searches every month globally. To ensure your restaurant shows up in these searches, make sure your Google Business profile is up-to-date, your website’s location info is correct, and that you're getting positive reviews.

11\. Have an awesome online menu

Your menu is one of the most viewed parts of your website, so make sure it’s part of your marketing strategy. It should be easy to read, mobile-optimized, and accessible right from your homepage. And remember, keep the font simple and readable, no fancy cursive.

### 12. Retargeting ads

Retargeting ads help bring back visitors who checked out your website but didn’t make a reservation or purchase. It’s a powerful way to follow up with potential customers. Once set up, retargeting can significantly boost your conversion rates.

![Screen-Shot-2016-01-13-at-1.22.42-PM-1](https://restaurant.eatapp.co/hs-fs/hubfs/Screen-Shot-2016-01-13-at-1.22.42-PM-1.webp?width=580&height=777&name=Screen-Shot-2016-01-13-at-1.22.42-PM-1.webp)

### 13. Build an unstoppable brand 

Your restaurant’s brand identity is key to customer retention. A strong brand is built around your target market and consistently communicated across all channels. Make sure your promotional material—especially on social media, reflects your restaurant’s unique identity.

Learn more about finding your restaurant’s target market.

### 14. Collect and use guest data

By tracking guest data, you can send personalized marketing messages that increase engagement. Knowing how often guests visit, what they order, and when they celebrate special occasions lets you send targeted messages, increasing the likelihood of a return visit.

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

Making the most of data analytics allows you to truly understand your customer preferences, enabling tailored campaigns. This leads to increased loyalty and higher engagement rates.

 Carl Jacobs, CEO of Apicbase

### 15. SMS marketing

SMS marketing has a high open rate, but the click-through rate is lower. Make sure your SMS messages are relevant and engaging. Consider offering discounts or promoting local events to get customers excited about visiting your restaurant.

### 16. Show off your ingredients

Today’s diners care about where their food comes from. Highlight your ingredients, especially if they’re locally sourced or unique. Showcase this on your website and social media to set your restaurant apart and appeal to quality-conscious customers.

![eva-pork-01b-1-1](https://restaurant.eatapp.co/hs-fs/hubfs/eva-pork-01b-1-1.webp?width=580&height=397&name=eva-pork-01b-1-1.webp)

### 17. Start offering online delivery 

Online food delivery is one of the biggest trends in the restaurant industry. Partnering with delivery apps can help bring in more customers, especially if your restaurant is in a high-demand area. Check out apps like Seamless, Grubhub, and DoorDash to see which ones operate in your area.

![1\_AxL0\_7gWxisPXzCJk4tuLA-1](https://restaurant.eatapp.co/hs-fs/hubfs/1_AxL0_7gWxisPXzCJk4tuLA-1.webp?width=580&height=327&name=1_AxL0_7gWxisPXzCJk4tuLA-1.webp)

### 18. Get people engaged with live social media stories

Stories are a great way to show the behind-the-scenes action of your restaurant. Use this feature on platforms like Instagram and Facebook to share kitchen prep, interviews with staff, and other fun content that gives people a sneak peek into your restaurant’s vibe.

Schedule and plan your social media account ahead of time, with[tools like Hootsuite. ](https://planable.io/blog/hootsuite-alternatives/)

### 19. Get serious about high-quality social media images

Food photos are a huge part of attracting customers on social media. If you want to stand out, make sure your food photos are high-quality and capture the irresistible appeal of your dishes. If you’re taking the photos yourself, invest some time in learning the right angles and lighting.

![MarkCollitonPhotography\_simplefood\_03-1-1](https://restaurant.eatapp.co/hs-fs/hubfs/MarkCollitonPhotography_simplefood_03-1-1.webp?width=580&height=386&name=MarkCollitonPhotography_simplefood_03-1-1.webp)

### 20. Amplify PR

Great reviews and write-ups from media outlets are an excellent way to boost your restaurant’s credibility. Don’t just wait for the media to come to you, amplify any good PR on your social media and website to increase your reach.

### 21. Encourage and/or incentivize online reviews

Encourage happy customers to leave positive reviews. You can even offer incentives like discounts or freebies for reviews. Positive reviews are one of the best ways to boost your restaurant’s reputation online.

### 22. Respond to online reviews

How you respond to reviews can make or break your restaurant’s reputation. If you get a negative review, respond thoughtfully, acknowledge the problem, and offer a solution. Make sure your response is public, don’t take it to DMs.

![OneFold-Review-1](https://restaurant.eatapp.co/hs-fs/hubfs/OneFold-Review-1.webp?width=580&height=333&name=OneFold-Review-1.webp)

Need more advice on online reviews? [Take a deep dive with our online review management guide.](https://restaurant.eatapp.co/blog/marketing/managing-restaurant-review-websites)

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

Monitoring and responding to reviews proactively shows that you value customer feedback. Prompt, professional responses can boost trust and enhance your brand’s reputation.

 Carl Jacobs, CEO of Apicbase

 

### 23. Get started with blogging

A blog can be an excellent way to share your restaurant’s story and engage with customers. It doesn’t need to be long or complicated. Even small updates about menu changes, events, or behind-the-scenes content can help keep your restaurant top-of-mind.

### 24. Get Influencers to post on social media

Influencers can be a great way to spread the word about your restaurant. Reach out to local influencers who align with your brand and invite them to dine with you in exchange for a post. Their followers could be your next customers.

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

In addition to social media reach, influencer partnerships help build trust and authenticity. Hosting joint events or promotions with influencers and local businesses strengthens community ties and boosts your visibility.

 Carl Jacobs, CEO of Apicbase

### 25. Use the restaurant marketing framework

Marketing strategies work best when they’re part of a cohesive plan. A restaurant marketing framework helps organize your efforts into a connected system, boosting the impact of each individual strategy.

[![Screen Shot 2019-02-26 at 4.41.22 PM-1](https://restaurant.eatapp.co/hs-fs/hubfs/Screen%20Shot%202019-02-26%20at%204.41.22%20PM-1.webp?width=580&height=377&name=Screen%20Shot%202019-02-26%20at%204.41.22%20PM-1.webp)](https://restaurant.eatapp.co/blog/restaurant-marketing-plan)

[Read more about the framework and see the infographic.](https://restaurant.eatapp.co/blog/restaurant-marketing-framework)

### 26. Google ads, Facebook ads, Instagram ads

Digital ads can be effective for promoting your restaurant, but it’s important to get the targeting right. Start with platforms like Google, Facebook, and Instagram, and monitor your ad performance closely to ensure a good return on investment.

### 27. Build and promote your tribe on social media

Reposting customer content on social media is a great way to show appreciation and engage with your audience. It creates a two-way relationship that encourages customers to keep sharing their experiences with you. [More ways to promote your restaurant. ](https://restaurant.eatapp.co/blog/restaurant-promotion-ideas)

### 28. Upgrade your website

Your website should be easy to navigate and mobile-friendly. Make sure key information like your menu, hours, and location is easy to find. Also, ensure that your reservation system is seamless, especially for mobile users.

### 29. Don't forget about Yelp!

While Google now leads the search game, Yelp still plays a big role in restaurant marketing. Maintain an optimized Yelp profile and encourage satisfied customers to leave reviews.

### 30. Use restaurant surveys

Surveys are a great way to gather feedback from your guests. Use them to learn what your customers like and where you can improve. With tools like [Eat App’s feedback feature](https://www.eatapp.co), you can get real-time insights to help improve the guest experience.

### 31. Give back to the community

Supporting local causes or offering community-focused promotions is a great way to connect with your neighborhood. Whether it’s through charity events or menu items that give back, showing your commitment to the community can boost your reputation and attract loyal customers.

### 32. Define your restaurant brand

Your brand identity is what makes your restaurant memorable. Start by creating a mission statement, defining your brand voice, and positioning your restaurant in the market. When you’ve established a clear brand, customers will know exactly what to expect from you.

### 33. Partner with local businesses and farms

Partnering with local businesses and farms can improve your menu and help build strong community ties. Collaborations with local suppliers can bring fresh, high-quality ingredients to your dishes, while partnerships with nearby businesses can expand your reach.

![quote-img](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/quote-img.png?width=38&height=30&name=quote-img.png) ![Frame 2608398](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/Frame%202608398.png?width=42&height=30&name=Frame%202608398.png)

Such collaborations are powerful tools for brand loyalty. They highlight shared values and expand your customer base through cross-promotion.

 Carl Jacobs, CEO of Apicbase

34\. Implement offline marketing strategies for your restaurant

Offline marketing still works. Consider hosting events like cooking classes or wine tastings to attract new customers. Partnering with local businesses for promotions is another great way to boost your restaurant’s visibility and community presence.

35\. Create challenges and contests for customers

Engage your customers with fun challenges or contests, like photo competitions or loyalty programs. Offer prizes to encourage participation and keep customers coming back for more.

36\. Expand brand awareness with a food truck

A food truck can help expand your restaurant’s reach. Take your brand to local events or festivals and attract new customers while providing a unique dining experience.

### Bonus: Use WhatsApp to Engage Customers

[WhatsApp messaging](https://restaurant.eatapp.co/whatsapp-messaging-for-restaurants) can be a game-changer for restaurants. With Eat App’s two-way WhatsApp messaging, you can interact directly with customers, send booking confirmations, reminders, and updates, and handle queries in real time. It’s a personal and direct way to stay connected with your guests.

Summary

Here's the restaurant marketing ideas list in full for easy reference!

1\. Add reservation links to Google Business

2\. Send email marketing that works  
3\. Send birthday reminder emails  
4\. Connect your front-of-house to your website with live chat  
5\. Try the various online ordering and reservation platforms  
6\. Work on the presentation of dishes so they are "Instagrammable"  
7\. Run coupon and discount campaigns  
8\. Focus on customer loyalty  
9\. Local online ads   
10\. Improve local discovery online aka Restaurant SEO  
11\. Have an awesome online menu  
12\. Restaurant Retargeting ads  
13\. Build an Unstoppable Brand   
14\. Collect and use guest data  
15\. SMS marketing  
16\. Show off your ingredients  
17\. Start offering online delivery   
18\. Get people engaged with live social media stories  
19\. Get serious about high-quality social media images  
20\. Amplify PR  
21\. Encourage and/or incentivize online reviews  
22\. Respond to online reviews  
23\. Get started with blogging  
24\. Get Influencers to post on social media  
25\. Use the restaurant marketing framework  
26\. Google ads, Facebook ads, Instagram ads  
27\. Build and promote your tribe on social media  
28\. Upgrade your website  
29\. Don't forget about Yelp!  
30\. Use restaurant surveys  
31\. Give back to the community  
32\. Define your brand  
33\. Partner with local businesses and farms  
34\. Implement offline marketing strategies for your restaurant  
35\. Create challenges and contests for customers  
36\. Expand brand awareness with a food truck

[Sign up for your free Eat App account and start implementing some of these strategies today!](https://app.eatapp.co/signup)

## FAQs

### How to improve restaurant marketing?

To improve restaurant performance, start by reviewing sales data to identify best-sellers and worst-sellers among menu items, along with peak and slow times for targeted promotions. Analyze customer purchasing habits, including average spend, popular dishes, and the ratio of new versus repeat customers, to tailor offerings effectively.

Research nearby competitors to understand their menu, pricing, promotions, and special events. Finally, explore additional revenue opportunities such as introducing new menu items, offering catering services, hosting private events, organizing themed nights, and implementing limited-time offers or cross-selling options to boost overall sales.

### What does a restaurant marketing manager do? 

Develop and execute comprehensive PR and marketing strategies for both the short and long term to boost revenue, attract more visitors, and enhance brand awareness. Organize and carry out promotional campaigns to increase visibility and encourage more foot traffic.

Contents

[Try Eat App](https://admin.eatapp.co/sign_up?utm_source=Blog&utm_medium=Sidebar&utm_campaign=restaurant.eatapp.co&utm_content=restaurant-marketing-strategies)

![restaurant marketing framework](https://restaurant.eatapp.co/hs-fs/hubfs/Screen%20Shot%202019-02-26%20at%204.41.22%20PM.webp?width=670&height=440&name=Screen%20Shot%202019-02-26%20at%204.41.22%20PM.webp)

Author

[![Elana Kroon](https://restaurant.eatapp.co/hs-fs/hubfs/Elana%20Kroon%20Eat%20App.webp?width=46&height=46&name=Elana%20Kroon%20Eat%20App.webp)](https://restaurant.eatapp.co/blog/author/elana-kroon)

[Elana Kroon](https://restaurant.eatapp.co/blog/author/elana-kroon)

Restaurant Industry Expert at Eat App

Elana Kroon used to work in restaurants before becoming a journalist and expert restaurant industry content creator at Eat App.

[![author-linkedIn](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/mdi_linkedin.png?width=24&height=24&name=mdi_linkedin.png)](https://www.linkedin.com/in/elana-kroon-b5ab4771/)

Reviewed by

[![Nezar Kadhem](https://restaurant.eatapp.co/hs-fs/hubfs/Nezar%20Kadhem.webp?width=512&height=512&name=Nezar%20Kadhem.webp) Nezar Kadhem Co-founder and CEO of Eat App](https://restaurant.eatapp.co/blog/author/nezar-kadhem)

He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience.

[![author-linkedIn](https://restaurant.eatapp.co/hs-fs/hubfs/EAtapp-2022/images/Blog/mdi_linkedin.png?width=24&height=24&name=mdi_linkedin.png)](https://www.linkedin.com/in/nezarkadhem/)

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Features

- [Reservation system](https://restaurant.eatapp.co/restaurant-reservation-software)
- [Table management](https://restaurant.eatapp.co/table-management)
- [CRM and guest profiles](https://restaurant.eatapp.co/crm-restaurants)
- [Marketing](https://restaurant.eatapp.co/restaurant-marketing)
- [Reports & trends](https://restaurant.eatapp.co/analytics)
- [Waitlist](https://restaurant.eatapp.co/waitlist)
- [WhatsApp messaging](https://restaurant.eatapp.co/whatsapp-messaging-for-restaurants)
- [Integrations](https://eatapp.co/integrations)

Company

- [About us](https://restaurant.eatapp.co/about)
- [Contact us](https://restaurant.eatapp.co/contact-us)
- [Privacy policy](https://restaurant.eatapp.co/privacy)
- [Terms of service](https://restaurant.eatapp.co/terms)
- [Careers](https://careers.eatapp.co/)
- [Demo](https://restaurant.eatapp.co/demo)
- [Pricing](https://restaurant.eatapp.co/pricing)
- [Trust portal](https://trust.eatapp.co/)
- [Become a partner](https://restaurant.eatapp.co/become-a-partner-eat-app)

Resources

- [The 13 Best Reservation Systems](https://restaurant.eatapp.co/blog/online-restaurant-reservation-systems)
- [Guide to Restaurant Marketing](https://restaurant.eatapp.co/restaurant-marketing-guide)
- [Guide to Customer Service](https://restaurant.eatapp.co/blog/restaurant-customer-service)
- [Guide to Making a Restaurant Website](https://restaurant.eatapp.co/blog/how-to-make-a-restaurant-website-a-complete-guide)
- [All articles](https://restaurant.eatapp.co/blog)

Compare us

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- [Yelp](https://restaurant.eatapp.co/compare/yelp-alternative)
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