Are you curious what people think about your restaurant, or how you can improve your services to better suit your guests?
Customer surveys are the quickest way to achieve this. By asking your patrons to fill out a survey after their meal, you can begin to understand what makes them happy, what makes them visit again, and how you can change marketing at your restaurant to maximize the two.
Before you start though, there are a few things you need to do to make sure your management knows the right questions to ask in your restaurant survey.
Ask long-form questions
Long-form questions are questions that require your guests to write in their responses rather than ticking boxes. Whether they write one sentence or an entire paragraph, this is a much better method of gathering data about your restaurant from guests.
One thing to keep in mind though is the amount of long-form questions you include in the survey. Too many, and the survey will start to feel like a chore.
Minimize Yes/No Questions
Try to avoid the use of yes/no questions as much as you can. They are questions with only two possible answers. These questions will not tell you much about what customers think about your restaurant.
Asking customers, “Did you enjoy your experience with us?” and only offers two answer choices, which will not give you meaningful insight. If guests answer “no” you have no way of knowing why they didn’t enjoy their visit, only that they didn’t.
Instead try to ask specific questions that will nudge your guests to tell you more about their visit.
Less is More
Many restaurants ask too many questions in their surveys. As opposed to asking a few impactful questions, they will barrage their guests with questions that often leave them feeling bored.
Instead, try to focus on putting together meaningful yet simple questions that are more likely to be answered. A tip to make this possible is to avoid compound questions - questions that ask more than one thing at once. Example: “Would you visit this restaurant again? Why?”
Avoid Loaded Questions
Try avoiding the use of biased questioning. Questions that assume something to be true regardless of the situation. Example: “How much did you enjoy your visit?”
This question assumes the guest enjoyed their visit and would definitely elicit a different response if they were asked “Did you enjoy your visit?” instead.
Before you print hundreds of surveys, or set your online surveys live, make sure you test to make sure everything is running smoothly. Have a few staff or family members take the survey to check for grammatical mistakes or awkward syntax that you might not have noticed.
Restaurant Survey Question Examples and Template
Now that you have a better understanding of what makes a good survey question, here are a few examples to get you started.
- How often do you dine at our restaurant?
- How would you rate our service?
- What did you think of the food?
- Are there any dishes you can suggest we add?
- How would you rate the reservation process?
- Did our restaurant meet your standard of cleanliness and hygiene?
If you're still unsure on how to use restaurant surveys to improve customer satisfaction, we have put together a list of best questions and tips on how to incorporate your survey results into your feedback system
You can also download our free restaurant survey form template to help you out.