Eat App Accelerates Global Growth with Swiggy Partnership, ReserveGo Acquisition, and $10M Funding Round

We’re proud to announce three major milestones that mark a pivotal chapter in our global growth journey: a strategic partnership with Swiggy in India, the acquisition of ReserveGo, and the successful close of a $10 million Series B extension funding round led by PSG Equity through Zenchef SAS.

Together, these developments significantly accelerate our mission to transform the global hospitality industry through automation, AI, and data-driven guest experiences.

Entering India through a strategic partnership with Swiggy

Eat App’s partnership with Swiggy marks our first large-scale entry into South Asia—one of the fastest-growing and most dynamic hospitality markets in the world.

By combining Swiggy’s extensive restaurant ecosystem with Eat App’s leading reservation and guest management platform, the partnership empowers restaurants across India with access to world-class reservation technology, automation tools, and AI-driven guest experience capabilities. The result: smarter operations, improved customer experiences, and scalable growth for restaurant partners.

“India represents an incredible opportunity for digital transformation in hospitality,” said Nezar Kadhem, Co-founder and CEO of Eat App.
“We’re excited to partner with Swiggy to bring our technology and operational expertise to this vibrant market, empowering restaurants to grow, automate, and connect with guests in smarter ways.”

Arpit Mathur, Vice President of Strategy at Swiggy, added:

“There has never been a more exciting time for the restaurant industry in the country. Access to Eat App’s world-class technology and AI-driven tools will significantly improve restaurant management and help deliver more delightful guest experiences.”

Strengthening the platform with the acquisition of ReserveGo

In parallel with our expansion into India, Eat App has completed the full acquisition of ReserveGo, including its technology, customer base, and team.

This acquisition expands Eat App’s product portfolio and strengthens our ability to serve a wider range of hospitality partners across new markets—while accelerating our roadmap for advanced, data-driven restaurant management.

“ReserveGo’s technology and talented team align perfectly with our mission to build the most advanced and scalable restaurant platform globally,” said Nezar Kadhem.
“Together, we’re setting a new standard for guest-centric, data-driven hospitality.”

Vijayan Parthasarathy, CEO of ReserveGo, shared:

“Joining forces with Eat App marks an exciting new chapter for ReserveGo. Our shared vision for transforming hospitality through intelligent technology makes this a natural fit, and we’re excited to accelerate global growth together.”

$10M Series B extension to fuel innovation and expansion

Eat App also announced the successful close of a $10 million Series B extension round, led by PSG Equity through its portfolio company Zenchef SAS.

The funding will support continued product innovation, commercial expansion, and international growth, while scaling Eat App’s global R&D and engineering teams and accelerating adoption of our AI-powered tools.

“With this new funding, we’re doubling down on product innovation and market expansion,” said Nezar Kadhem.
“We’re scaling our commercial and technical teams and moving faster to deliver AI-powered solutions across global markets.”

Thomas Jeanjean, CEO of Zenchef SAS, commented:

“Eat App’s vision and execution make them a standout leader in hospitality technology. We’re proud to support their continued innovation and expansion with PSG Equity.”

Edward Hughes, Managing Director at PSG Equity, added:

“Eat App exemplifies the kind of category-defining, high-growth business we look to support. We believe the company is well-positioned to further establish itself as a global leader in hospitality technology.”

Continuing our global momentum

These milestones build on Eat App’s growing international footprint. Today, Eat App powers over 5,000 restaurants across more than 90 countries, helping hospitality businesses increase revenue, streamline operations, and deliver personalized guest experiences at scale.

Awad Capital served as the financial advisor to Eat App on the transaction.

About Eat App

Founded in 2015, Eat App is a leading restaurant reservation and guest management platform designed to help restaurants increase revenue, streamline operations, and deliver personalized guest experiences. Headquartered in Dubai, UAE, Eat App partners with thousands of restaurants and hospitality groups across 90+ countries, unlocking the power of automation and data-driven decision-making.

About PSG Equity

PSG Equity is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth. Having backed more than 160 companies and facilitated over 530 add-on acquisitions, PSG brings deep expertise in technology-driven scaling. The firm operates out of Boston, London, Paris, and Madrid.

Learn more at www.psgequity.com.

About Swiggy

Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 6.9 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.6 lakh restaurants across 720+ cities. Instamart, its quick commerce platform operating in 128 cities, delivers groceries and other essentials across 20+ categories in ~10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services such as Swiggy Dineout and Swiggy Scenes into its multi-service app as well as creating standalone offerings like Snacc, Toing and Crew for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, a membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users.

For more details, please visit our website: www.swiggy.com/corporate/

About Awad Capital

Awad Capital is a DFSA-regulated investment bank based in DIFC. They specialize in mergers and acquisitions, capital raising, and strategic advisory services for companies across the Middle East and international markets.

Learn more at www.awadcapital.com