Best Restaurant Loyalty Apps and Programs 2025

Looking for the best restaurant loyalty app or program to keep your guests coming back in 2025? You're not alone loyalty members typically visit restaurants more often and spend more per visit than non-members. In an industry where repeat business is critical, food loyalty programs have become essential for driving guest retention and frequency.

This guide reviews the top customer loyalty programs for restaurants from all-in-one restaurant loyalty software suites to simple digital punch cards. We’ll cover key features, pros and cons and ideal use cases for 10+ leading loyalty apps for restaurants to help you find the best loyalty program for restaurants of any size.

Best restaurant loyalty platforms that keep guests coming back

Eat App: Integrated loyalty & CRM Suite (Top pick)

Eat App’s Loyalty Suite is a comprehensive restaurant loyalty program software designed for the hospitality industry. It seamlessly integrates with reservations and CRM, making it easy to turn first-time guests into regulars.

Key Features:

• Points and Rewards: Flexible points-based rewards tied to reservations or spend.

• Vouchers & Discounts: Custom vouchers like birthday perks or VIP discounts.

• Guest Messaging: Automated SMS, email, and WhatsApp updates for points and rewards.

• CRM Integration: Loyalty activity linked directly with guest history and profiles.

• Automation: Tracks and applies rewards automatically across bookings.

Pros:

• Unified reservations + loyalty + CRM.

• Restaurant-specific design (priority seating, VIP perks).

• Simple to manage for staff and intuitive for guests.

• Boosts repeat visits through automation and personalization.

Cons:

• Works best when using Eat App’s full ecosystem (reservations, CRM, loyalty together).

Best for: Restaurants of any size wanting a single restaurant loyalty platform to manage bookings, CRM and loyalty in one place.

Quick tip

Did you know Eat App lets you reward guests automatically based on visit frequency, spend or recency? Set the rules once and the system handles points, vouchers, and reminders without manual work.

Eat App Loyalty Suite: Turning guests into regulars

Eat App’s restaurant loyalty software was built for restaurants, not retail. It weaves rewards into the fabric of your guest journey before, during and after every visit. Think of it as your secret weapon to keep tables full and guests smiling.

Points that actually mean something

Points shouldn’t feel like Monopoly money. With Eat App, you decide how guests earn them by visit, spend or special events.

• 10 points for every reservation completed.

• Bonus points for ordering a premium item or visiting three times in a month.

• Welcome points for first-time diners.

This transforms a simple restaurant loyalty app into a journey where every action counts toward a reward.

Vouchers that spark excitement

A reward isn’t just about value, it’s about timing. Eat App lets you send vouchers that surprise and delight:

• Free dessert on a birthday.

• Buy one get one entrée after five visits.

• A comeback coupon after 90 days of no visits.

These digital perks answer the question of how to increase customer loyalty in a restaurant: by showing up at the right moment with something that feels personal.

Messaging that keeps you top of mind

Guests forget points but they don’t forget a text saying, “You’re just one visit away from a free drink.”

• Real-time SMS and WhatsApp reminders.

• Personalized updates about point balances.

• Automated “We miss you” nudges for lapsed guests.

This isn’t spam. It’s conversation. It makes loyalty feel alive and engaging.

Automation that does the heavy lifting

Running a restaurant is hard enough loyalty shouldn’t add stress. Eat App’s restaurant loyalty program software automates it all:

• Points are tracked instantly at booking.

• Vouchers trigger automatically based on behavior.

• Tier upgrades happen without staff lifting a finger.

You set the rules once, and the system takes care of rewarding, reminding, and re-engaging.

Insights that unlock your superfans

Every voucher redeemed and every point earned feeds into Eat App’s CRM. Suddenly, you know not just who your guests are but why they come back.

• Identify top spenders and VIPs.

• See which rewards drive visits.

• Tailor promotions based on real habits.

It’s not just data it’s a playbook for building the kind of loyalty rewards program for restaurants that makes guests feel seen.

How Eat App stands out

Other loyalty apps for restaurants might track points or offer discounts. Eat App goes further by making loyalty part of your entire guest experience.

• Integrated: It’s not a bolt-on. It’s connected to reservations, CRM, and messaging.

• Effortless: No extra apps or cards just seamless earning and redemption.

• Personal: From tiered rewards to VIP perks, it makes every guest feel special.

• Scalable: Whether you’re a boutique café or a global group, it adapts to your size and style.

In short: Eat App doesn’t just manage loyalty it creates it.

Your Loyalty playbook for 2025

Restaurants that thrive in 2025 will be the ones that treat loyalty like a strategy, not a side hustle. Eat App’s restaurant loyalty platform helps you design experiences that bring guests back, again and again.

Set up your points, create meaningful vouchers, automate reminders, and watch as first-time diners turn into familiar faces. That’s the power of a loyalty program that’s built for restaurants not just transactions.

If you’re ready to craft the best loyalty program for restaurants this year, the playbook is in your hands. Eat App just makes it easy.

Get started with Eat App's free trial to turn your first-time diners into loyal regulars.