Do you really know the exact cost of every item on your menu? Or, like many restaurateurs, do you determine your menu prices based on what competitor’s charge, a set cost percentage applied to every menu item, or some other non-precise method? Pricing is an essential part of creating a successful menu so it's worth spending time to get this right.
One of the most overlooked aspects of a budding restaurant is its development of a social media footprint. This is a rough grey area that many either find too difficult to navigate, believe that it is not necessary, and do not want to change and adapt.
While social media isn’t a must for all restaurants, it is certainly a useful for those starting out or looking to drive revenue. The fact of the matter is that social media is here to stay, and if you want to cater to the next generation of “foodies”, then it is essential.
The online space is by no means an easy place to be for restaurants… better yet, for anybody. If you're a restaurant marketer or operator, chances are you've already taken all the necessary steps to set up your social media profiles, made sure you have interesting content to post regularly, and most importantly have an inventory of high quality photos to represent your restaurant online.
A good floor plan can truly make the difference in your restaurant. In terms of restaurant management, it not only makes things easier on your staff, but looks appealing to customers and works well during all hours of business.
A good company culture, and core values, are something that started in corporate America in the 80s, and have since expanded into the entire professional field. Many think of added perks in the workplace when trying to picture creating a happier work environment, but restaurants are in reality a whole different beast.
Food cost is one of the biggest costs involved of running a restaurant, and therefore controlling and accounting for that cost is important.
Check our guides below for controlling food cost.
Thinking of opening a restaurant? There are many things to consider.
Most restaurant spend less than 10% of their time on marketing. Time constraints mean marketing is often not the number one priority, but with competition remaining intense in the restaurant business, devoting more attention to marketing is becoming a requirement.
With the rise of the internet, restaurant marketing today is fragmented into an increasing number of channels. Here's our guide to navigating those channels.
Your menu is the most important part of your restaurants. How do you build a successful menu?
In a report by TripAdvisor, restaurant owners clearly state that social media is the top restaurant marketing channel and the one that most owners and managers are investing in. How to stand out and 'win' at social media is a hot topic for restaurants.
Here are our resources on social media for restaurants that help you succeed in the highly competitive world of social media.