Menu Engineering: Complete Guide to Increasing Restaurant Profits

Posted by Ryan Andrews on Jul 17, 2018 1:02:19 PM

Menu engineering is fast becoming standard practice for sophisticated restauranteurs looking to squeeze the maximum amount of profit out of their menu without sacrificing on quality and food cost.

This article is a comprehensive, follow along guide to menu engineering for restaurants. 

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How to Come Up With New Restaurant Menu Ideas

Posted by Saif Alnasur on Jul 15, 2018 2:07:00 PM

If you've been in the restaurant industry for long enough, you'll know how important a good restaurant menu can be. Whether your menu is what brings customers in the front door or if your menu design and item placement is what drives profit to your business, there is no denying the role a well thought out menu plays.

If you've finally decided your menu needs a refreshing look, or a few new menu items, you've come to the right place. This article will walk you through the 7 steps to follow to easily come up with new restaurant menu ideas. No creative experience necessary. 

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9 Free Restaurant Logo Makers

Posted by Saif Alnasur on Jul 13, 2018 1:44:00 PM

A restaurant's logo is the language it speaks to the world. The entire identity of your restaurant can be summarized and explained with its logo. It is for this reason that having a well designed logo is so important, especially in the restaurant industry, where your logo can help with your restaurant marketing. 

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A Guide To Restaurant Waitlists

Posted by Ryan Andrews on Jul 10, 2018 5:15:01 PM

In terms of restaurant management, aggressively moving people through your restaurant can be quite the balancing act.  Despite your best efforts, what may work one may fail miserably the next.  In this article we’ll discuss ways you can prevent this bipolarity in your restaurant flow through some tried-and-true waitlist management practices.

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9 Questions to Ask When Buying a Restaurant Reservation System

Posted by Saif Alnasur on Jul 10, 2018 4:50:06 PM

Restaurant reservation providers are currently in a highly competitive race to deliver the best product on the market with each offering a variety of different features.

The differences between providers can often seem confusing, so we wanted to highlight the features and services sophisticated restaurant owners and F&B directors look for when assessing front-of-house restaurant software and help create a better understanding of what buyers should be looking for.

This article will provide you with the 9 questions you should ask when buying a restaurant reservation system.

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How to Increase Restaurant Sales (10 Simple Strategies)

Posted by Saif Alnasur on Jul 10, 2018 12:06:25 PM

Sales in the restaurant industry can be extremely volatile. With seasonality, external competition, and a number of other factors at play, it's often difficult for restaurant operators to not only get a grip on their restaurant sales, but also increase them. 

What many restaurateurs fail to see though, is that even the most popular restaurants around town have the potential to easily improve their sales. If you are trying to increase sales at your restaurant, this article goes through 11 strategies you could follow to help get a grip on your management and push your restaurant to higher sales. 

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9 Ways to Improve Food Cost at Your Restaurant

Posted by Saif Alnasur on Jul 10, 2018 11:23:33 AM

Finding the balance between lower food costs and quality ingredients may seem difficult to accomplish, but there are many ways to achieve this without putting a damper on your restaurant's offerings. 

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Eat Secures Investment from Middle East Venture Partners (MEVP)

Posted by Ryan Andrews on Jun 3, 2018 2:29:25 PM

The investment comes after Eat has seated more than 3.5 million customers, generating over $250 million worth of orders for restaurants to date in Bahrain and UAE alone.

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Topics: news

The Restaurant Technology Landscape 2018 (New Infographic)

Posted by Ryan Andrews on May 30, 2018 4:06:35 PM

In the past 5 years the restaurant technology landscape has seen significant expansion and diversification with great effect of the business of running restaurants. On the back of huge growth in cloud and mobile technology, as well as the global adoption of consumer tech in general, operators are embracing, and seeing the value in, technology at almost all levels of the stack in both guest experience (B2C), and operations (B2B).

This infographic aims to provide anyone with interest in the restaurant industry, a complete snapshot of the restaurant technology stack in 2018.
 
The move to digitization in the entire restaurant value chain has ushered in a new era for operators where customer data sits at the heart of decision making. Today, increasingly sophisticated reservation systems are replacing pen and paper and providing access to entirely new reservation markets. On premise POS systems are giving way to synced tablets offering data sharing APIs, and the dramatic rise of on-demand delivery is causing some restaurants to re-think their entire revenue strategy.

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How to Make Sense of Online Restaurant Reservations

Posted by Ryan Andrews on May 29, 2018 5:01:16 PM
For a person going out to eat, placing a reservation at a restaurant comes with a fairly simple set of expectations. The reservation is made for a particular time, and when the prospective diner turns up at the restaurant at that time, she expects to get a table and dinner.

Whilst in today's connected and on-demand digital world, the customer has an increasing choice in the ways they can make reservations - phone calls, through the restaurant owns website, reservation platforms etc etc, the basic idea of a restaurant reservation remains the same.

For the customer, aside from some small differences in the user experience, (and maybe some incentives) it doesn't make too much difference how the booking is made, the end result and expectation is the largely similar.

For restaurant operators however, reservations are not so simple.

Whilst the idea of reservations has always meant they are free for the customer, this is not the case for the restaurant itself. The way a reservation is made can have a direct impact on margins, effect staffing levels and/or productivity, and alter the likelihood that customer will be retained and become a loyal guest.

Because of this, having a sophisticated understanding of how the new restaurant reservations landscape impacts operations, marketing and especially margins, is a key piece in the restaurant revenue puzzle.   

Think about reservations in terms of channel's

To get a clearer pictures of how reservations effect a restaurant it's useful to think of them in terms of 'channels'. A channel is a term used in digital marketing circles to describe the different ways a company has available to reach current and potential customers. At a high level marketers often talk about channels in terms of "owned, earned and paid channels."  

You can see what this looks like in the image below. Within the owned, earned and paid channels there yet more channels and tactics to reach your customers. So for instance, in the paid channel a company could used many different types of advertising to reach their potential customers.

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